The Director of Member Relations & Association Advancement (DMRAA), a new role, reports to and collaborates with the VP of Member Relations & Association Advancement (VPMRAA) to manage two crucial aspects of the association’s work:
- Overall Member Relations and Engagement
- Association Advancement (including: sponsorships, gift income, volunteer coordination, etc.)
Member Relations and Engagement:
Alongside the VPMRAA, the DMRAA will manage a portfolio member-related, member-facing projects and activities, with the overall goal of advancing member relations to encourage strong affinity, measurable engagement (attendance at TABS events, participation in TABS programs, and volunteerism in the Association’s work) and organic revenue growth. TABS relies on strong member engagement in the form of volunteerism to serve and support the staff as well as leveraging volunteers’ skills and talents to serve the broader membership. As such, identifying, recruiting, coordinating, evaluating, and recognizing volunteers is central to this new role. Overall, the DMRAA functions as an important partner to the VPMRAA in service to and engagement with the TABS membership and together, in many respects, serve as the face of the organization, bringing the association’s work to the membership and the voice of the membership back to the association.
Primary Member Relations Responsibilities
In partnership with the VPMRAA:
Develop and direct a comprehensive member relations program for member engagement, recruitment, and retention, including school visits, direct mail/email campaigns, website and social media content and development; managing and motivating member volunteers to participate in various programs; proposing and co-creating membership communications; analyzing results; and implementing new strategies and programs.
Visit member schools regularly, engaging core audiences to build inspiring and enduring relationships that can be cultivated and leveraged to benefit the individual, the schools they serve, and the association.
Represent the association at key industry events through public speaking, exhibiting, networking, and direct sales / promotional activities.
Manage relationships with other TABS departments to coordinate numerous membership activities, operational and budgetary issues, volunteers and task force activities, and to motivate and educate staff to participate in membership development.
Partner with other TABS departments and the Executive Director to identify and develop new business opportunities.
Provide strategic direction and financial planning of membership department as it relates to the association’s strategic goals.
Provide member feedback to TABS senior team and other staff to inform TABS strategic agenda.
Special projects as assigned.
The DMRAA will also assist the VPMRAA in several important new lines of work for the association. After years of outsourcing its sponsorship program, the association is bringing that program in-house under the supervision of the VPMRAA. The first priority is to assist in the development and implementation of a strategy for attracting, retaining, and growing the number of corporate sponsors, which help fund the TABS mission.
A second, entirely new line of work, is philanthropic development. To support the work of the association, especially NABI, TABS must begin generating substantial revenue by pursuing grants from organizations aligned with our mission as well as generating gift income from more traditional sources.
Overall, the DMRAA serves as a critical strategic partner to the VPMRAA and the TABS Senior Team in identifying, establishing, developing, and stewarding partnerships that can contribute meaningfully to the association’s growth, vitality, and success.
Primary Association Advancement Responsibilities
In collaboration with the VPMRAA:
Using a consultative selling approach, work with prospects to gain clear understanding of their needs, and develop customized sponsorship and proposal packages to win their business and acquire new revenue for the association.
Actively recruit and develop a pipeline of new sponsorship prospects through outbound solicitations.
With the TABS Marketing Team – plan, create, and oversee communication strategy to recruit and retain sponsors.
Develop and implement periodic large mail and email appeals to targeted audiences to recruit new sponsors.
Handle negotiations with sponsors and ensure that the agreement that has been reached is the closest to the objective of the plan.
Manage onsite sponsor registration, set up, and provide customer service to sponsors during events.
Act as a liaison between sponsors and the association.
Develop feedback channels for sponsors to share insights on their experience.
Seek in-kind support from different corporations and foundations.
Work to cultivate prospects for solicitation.
Craft and deliver compelling grant proposals.