In concert with and reporting to the Senior Vice President and Chief Philanthropy Officer (CPO), the Vice President of Individual Giving provides strategic leadership in the development and implementation of comprehensive fundraising strategies for the National Aquarium’s annual, major gifts, membership and planned giving programs.
This position works closely and independently with institutional leadership including the President and CEO, members of the Board, programmatic vice presidents, and other key volunteers. The Vice President will carry a portfolio of approximately 75 donors and prospects. The position is accountable for meeting and exceeding total revenue goals in the range of $6 - $8 million annually, and continuously growing and diversifying the supporter base.
The Vice President directly supervises the Individual Giving and Membership Teams, currently numbering seven professional and support staff.
The broad goals and responsibility for the Vice President of Individual Giving are as follows:
- Lead efforts to achieve annual, capital and special project fundraising goals from individuals.
- Develop and implement an annual giving program for the National Aquarium that includes staff, volunteers, board members and existing donors and their networks.
- Implement techniques to identifying and track individual giving prospects with the capacity to give $10,000 or more, sourced from the existing donor database as well as the networks key partners.
- Oversee and grow donor circles; identify opportunities to engage and solicit high-potential individual prospects for six and seven-figure gifts.
- Lead the ongoing expansion of a comprehensive membership program; ensure strong alignment among giving programs and a seamless and beneficial continuum for supporters.
- Create and execute a planned giving program for National Aquarium, including the identification of prospect pools, development of a comprehensive communication and solicitation strategy, and creation of print and electronic materials.
- Develop and implement creative, donor-centered strategies for timely, accurate and meaningful donor stewardship and recognition, as appropriate based on gift/giving program/relationship, etc.
- Manage an active portfolio of approximately 75 upper level annual donors and major donor/prospects. Create and implement personalized cultivation, solicitation, and stewardship plans for each.
- Create and conduct cultivation programs and activities in key markets to forge relationships with major donors. Provide leadership and guidance to staff and event managers on the implementation and successful execution of events.
- Manage and update plans and actions in SalesForce; complete timely and accurate call reports, communicate progress to appropriate National Aquarium staff and volunteers, and ensure strong processes among individual giving team.
Strategic Planning and Management:
- Serving as a senior member of the development team, develop and execute comprehensive overarching strategy for all individual fundraising programs.
- Develop and manage expense budgets and revenue goals for all individual fundraising efforts.
- Contribute at leadership level to strategic design of individual donor management structure of new CRM to facilitate activity planning and recording, and ease of tracking, reporting, list generation and data analysis.
- Provide guidance to National Aquarium’s Leadership Team and executives, including board members, on the techniques and methods for making successful donor solicitations.
- Contribute strategic leadership to the planning for a future capital campaign, including developing tools to identify and track prospect activity and project likely results.
- Work closely with senior members of the development team, other departments and institutional leadership to identify programs and projects that would appeal to individual donors.
- Provide leadership to the staffing and management of the Philanthropy Committee of the Board of Directors.
- Supervise a team of six, ensuring team members have tools and resources to meet identified goals, excel in their efforts on behalf of the Aquarium and enjoy opportunities for professional development.