For over 120 years, National PTA’s mission has been to promote children’s educational success and health and well-being through strong family engagement and family-school partnerships. National PTA has empowered families and communities to advocate for all children through collaboration, commitment, diversity, respect and accountability.
The Manager, Membership Outreach’s primary responsibility is conceptualizing, developing, managing implementing, and analyzing National PTA’s membership outreach initiatives. The primary purposes of the outreach are to expand the membership base, diversify our membership, increase member engagement and develop strong relationships with likeminded organizations to advance the PTA brand and build a diverse membership.
The Manager, Membership Outreach will work independently and collaboratively with all PTA stakeholders to support National PTA in meeting its strategic plan objectives around diversifying PTA membership, specifically the Hispanic/Latino market. The manager will serve as subject matter expert for multicultural outreach with as strong emphasis on Hispanic outreach.
- Based on National PTAs Strategic Vision and department’s operational plans, develop and implement a membership outreach plan, focused on diversifying PTA membership with a substantial focus on Spanish-speaking communities and communities of Hispanic descent. S/he will work across departments to imbed and support a membership focus in all initiatives, as appropriate.
- Lead the internal Hispanic Task Force with a goal of collaborating across departments on outreach to Spanish-speaking communities.
- Research and identify key Hispanic/Latino markets, emerging trends, and opportunities to advance Hispanic and multicultural outreach to develop new PTA units, new members and increase membership engagement.
- Identify key organizations to develop, maintain, grow relationships with around membership outreach, examples NASSP, NAESP, Head Start, AASA, NASB, Univision, Watchdogs, etc. to focus on membership outreach, specifically to bring more diversity to PTA membership (Hispanic/Latino, African American, Military families, Males, LGBTQ, etc.)
- Develop targeted membership outreach/recruitment marketing materials.
- Evaluate efforts by collecting, tracking, and evaluating data.
- Identify recruiting and outreach opportunities that will allow for promotion of PTA in efforts to increase awareness, engagement, and membership within multicultural and Hispanic target markets.
- Develop workshops, trainings, presentations (in-person and/or virtual), as needed, either independently and/or with content experts.
- Review, update, revise the National PTA Spanish Style Guide, which is used for all Spanish translations every 6 months (Jan/July), or as needed.
- Keep track of all items translated into Spanish and keep/develop list of additional items to translate. Review translated documents as needed. Keep website up-to-date with all translated documents, as appropriate.
- Offer State Congresses assistance and support with development and/or implementation of statewide outreach efforts to the Hispanic and multicultural community, as available.
- Identify and coordinate engagement opportunities with outside organizations to advance PTAs brand and membership (ex. booth and workshops at Principal’s Conference.) As appropriate, work with staff who are speaking at outside events to bring a membership/brand piece to the event.
- Performs other duties, as assigned.
EDUCATION & EXPERIENCE
- Bachelor’s degree in communications, marketing, sales, education or related field or equivalent experience is required.
- Must be able to speak, read and write Spanish and English with fluency.
- Experience in developing, implementing and evaluating membership outreach initiatives.
- Minimum of 3 years’ experience working in a volunteer or membership organization, preferably with direct contact with volunteers.
REQUIRED KNOWLEDGE. SKILLS & QUALIFICATIONS
- Culturally competent around working effectively in social, ethnic and culturally diverse environments is required, specifically with Hispanics/Latinos
- Exceptional project management and organizational skills are required. Must be able to manage multiple projects simultaneously.
- Initiative, drive, detail oriented, the ability to establish and maintain deadlines, are required, as well as the ability to work independently and as part of a team.
- Excellent writing, verbal and interpersonal communication skills, in both English and Spanish, are required. Marketing background a plus.
- Background in building relationship/partnership with organizations.
- Knowledge and understanding volunteer organizational culture is preferred. Experience working with volunteers in an association at a national and component level is a plus.
- Proficient computer skills including Microsoft Office, preferably in a PC, Windows-based operating environment. Excel and PPT proficiency a must. Database experience is preferred.
- Knowledge of issues in the areas of education, children and parent/family is a plus.
- Work is performed in a professional office environment; core office hours are 8:30 AM – 5:00 PM, position is based out of NPTA’s Alexandria, VA headquarters.
- Position may be required to work occasional evenings and weekends for special programs and/or events
- Incumbents routinely uses standard office equipment including computers, phones, photocopiers, filing cabinets, etc.
- This is a largely sedentary role. Routine activities and special events may require the ability to lift files, packages and related materials weighing up to 20 lbs and to bend or stand as necessary.
- Position requires ≤ 10% travel domestically
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and throughout the recruiting process.
Our generous benefits package includes: medical, dental, disability and life insurance, flexible spending accounts, retirement plans with employer matching contributions, 10 days of paid vacation plus the week between December 24 and January 31, 12 days of paid sick leave, with additional personal leave and 10 paid holidays.
If this is you and you are eager to make meaningful contributions to a highly relevant and important mission, please send a cover letter with your salary requirements, resume, and a writing sample with your application to Sandra Armenta, Director of Human Resources.
The National PTA is wholly dedicated to recruiting, developing, and retaining a diverse group of talented people. We are committed to provide equal opportunities to all employees and applicants without regard to race, color, religion, gender, national origin, age, disability, sexual orientation, gender identity, or other protected criteria, in accordance with applicable Federal and State laws.
For more information about the National PTA please view our website at www.pta.org.