| Develop, direct, coordinate, and execute strategic marketing plans for assigned sports. Work with the coaches, support staff, and administration for sports to ensure their stories are being communicated to stake holders and their events are attended by the greatest amount of people possible while turning those events into revenue-generating opportunities for the University of Minnesota Athletic Department. Increase attendance and revenue at/from Gopher sporting events by positioning tickets for sale and leveraging relationships with season ticket holders, targeted groups and other interested parties. Entertain fans at games and provide them with an all-around positive customer experience to encourage retention and future revenue generation. Evaluate, nurture, and perpetuate the Gopher Sports brand in a way that's congruent with the University of Minnesota. Assist in advancing the department's mission, vision, and strategic plan including its commitment to equity and diversity. |
40% - Plan and implement strategic and comprehensive advertising and promotional campaigns for assigned sports, utilizing traditional and non-traditional vehicles to communicate with stake holders about upcoming events and to drive season, single game, and group ticket sales. Collaborate with the Golden Gopher Fund, Gopher Athletic Communications office and Gopher Ticket Sales and Service office to unify messages to donors, ticket purchasers, and fans.
40% - As part of the overall marketing plan for each sport, develop, direct, execute, and evaluate all in-game marketing aspects for assigned sports. Work with Gopher Digital Productions to create entertaining in-game content that corresponds to the University of Minnesota and Gopher Sports brand. Work with Gopher Sports Properties to appropriately plan and activate sponsorship promotions at Gopher sporting events.
10% - Partner with all affiliated groups, including booster clubs, alumni clubs, student groups, and other University contacts to drive awareness and support for assigned sports.
10% - Conduct research on Gopher Sports stakeholders (season ticket holders, single-game purchasers, students, Minnesota residents, future fans) for the purpose of creating and developing new revenue generating ideas for the future progress of the University of Minnesota Athletic Department. Also, utilize the research findings to evaluate current initiatives and modes of operation to determine their current efficiency and effectiveness.