| SUMMARY The American Bakers Association is seeking a Marketing and Communications Coordinator to support the implementation of strategic communications, media relations, brand management, and social media. The dynamic candidate is an excellent writer, quick learner, flexible, somewhat technical, and full of ideas. RESPONSIBILITIES In cooperation with the Director of Marketing and Communications, the Coordinator will: - Coordinate powerful, clear, and consistent communications and marketing to ABA members and other stakeholders in support of the organization’s strategic goals, including member recruitment and retention, fundraising efforts, events and education, and advocacy for the industry.
- Assist with strategic marketing and branding activities. In consultation with ABA team members, provide guidance on key messages, social media, online and other communications, including consistent application of brand standards.
- Maintain and update activities for communications plans in the areas of public awareness; national, local, and trade media relations; and social media to enhance the visibility, perception and reputation of ABA and the baking industry.
This position requires occasional travel, both regionally and nationally. |
