The University of South Alabama is one of the fastest growing universities in the South, providing quality academic programs, innovative classroom experiences, and a campus rich in diversity and student life.
Reporting to the Director of Athletics, the Assistant Athletics Director for Brand Advancement and Fan Engagement provides vision and leadership in the areas of brand advancement, marketing, creative content and in-game entertainment programming.
The position will strategically plan and execute all marketing initiatives to increase awareness and attendance, engage students, enhance customer experience and solidify the department's brand. The position will be a vital member of the senior staff and will work with and direct others in coordinating social media and digital content. Employ contemporary creativity, risk-taking and enthusiasm to engage constituents in ways that build/enhance brand loyalty and pride. Openly explore new ways of thinking and operating. Work collaboratively with the external team to coordinate and produce all video content for promotional and branding purposes. Projects include hype videos, spirit elements, social media interactives, website features, etc. Develop new ways to promote 17 athletic programs and the department's mission statement while taking advantage of emerging technology. Stay current on graphics trends and techniques to the sports design industry, and learn and incorporate them.
Oversee and direct all customer entertainment programming for home games and contests (Pre-game, In Game and Post-Game). Including but not limited to scripts, video board content, in-game promotions, music, cheer, mascots and dance. Prepare annual budget; supervises staff to include assigning duties, checking work, approving time off, preparing evaluations, and handling disciplinary issues; prepares plans for staff development and a written annual program; attends various events and meetings which require working nights and weekends; coordinates when appropriate with University Marketing and Communications, collaborates with the athletics tickets sales office, athletics development, strategic communications and Jaguar Sports Properties; regular and prompt attendance; ability to work schedule as defined and additional hours as required; related duties as required.
Bachelor's degree from an accredited institution as approved and accepted by the University of South Alabama and four years of professional experience in marketing, communications, broadcasting, public relations, or related field in a collegiate athletics or professional sports setting. A master's degree is preferred and will substitute for one year of the required experience.
Applications should include a resume and the names, addresses, and telephone numbers of three references.