Creative Services Coordinator

Essential Job Functions
1. Execute graphic design for all marketing collateral needed for print, social media and web.
2. Attend athletic events to capture and create content to be used to further promote various sports in-game.
3. Develop and grow social media platforms as well as engage in new social media trends and opportunities.
4. Assist with extending the Cal Poly Athletics brand.
5. Coordinate with the Multimedia & Video Coordinator on maintaining cohesion for video.

Related Job Functions
1. Measure social media metrics and advertising.
2. Assist with other Athletics Department events and functions as requested.
3. Perform other job-related duties and special projects as assigned.
4. Attend training and maintain currency as appropriate to safely and effectively complete assignments.

Required Skills

• Working knowledge of the principles of artistic and graphic design and illustration including the ability to design, layout and prepare finished artwork to develop a visual product.
• Working knowledge of applicable graphic, design and desktop publishing software packages and ability to effectively use them to create visual material.
• General knowledge of the principles of print design, typeface, color, layout, and production techniques.
• Working knowledge of the use of color, tone, shading, harmony and perspective drawing.
• General knowledge of systems, techniques and processes used in web site design, photography, printmaking, and other applicable media.
• Demonstrated understanding of various communication vehicles and methods.
• Demonstrated ability to understand communication goals.
• Basic knowledge of sales and marketing strategies typically used within intercollegiate athletics.
• Ability to coordinate media activities in conjunction with athletic events.
• Basic knowledge of copyright laws, especially relating to creative properties.
• Ability to use media outlets including coordinating media coverage and media publicity campaigns for the university and events.
• Ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.
• Knowledge of basic web communication techniques, vehicles and formats.
• Excellent computer skills and proficiency with a variety of computer applications including Adobe Creative Suite and Hootsuite.