Under the general supervision of the Director of Athletics, the Assistant Athletic Director for Communications will serve as a member of the Department of Athletics senior leadership team and be responsible for administration of all aspects relating to a positive and beneficial intercollegiate athletics experience for student-athletes. Responsibilities include specializing in creative services, video, social media, website management & enhancement while providing all inclusive coverage of assigned sports, to include media relations, communications, marketing, and game management. Incumbent must be available nights and weekend hours for sports coverage as needed.
Essential Functions and Responsibilities: •Serve as a member of Department of Athletics senior leadership team; assists in the direction, management and monitoring of the Department of Athletics. •Strategically develop and implement creative marketing content, video, social media and website campaigns for Skyhawk Athletics; produce marketing content for media guides, game programs, news releases, websites, ticket flyers, fund raising flyers, camp brochures, print advertising, radio promos and other campus publications that promote intercollegiate athletics •Serve as primary, day to day contact for assigned sports •Statistical reporting, pre and post-game notes, game-day information and post game releases to local, regional and national outlets. •Assists with home event operations for assigned sports, including the training and direction of student workers and game day staff •Nominates student-athletes for awards on campus, as well as at the regional and national level. •Coordinates the collection, maintenance and reporting of statistical information to the RMAC and NCAA associations; maintains historical athletic information for future use. •Knowledge of photography / video production, iMovie and/or Adobe Premiere Pro, InDesign, Photoshop and Creative Suite Products. •Execute interviews with student-athletes, coaches and other campus constituents. •Manage web streaming of home events. •Collaborate with College’s Marketing and Communications Department. •Assist in all aspects of department activity in support of coaches and students; coverage of special events as needed. •Supervise Athletics Communication Intern. •Performs other job-related duties and special projects as assigned.
Required Education, Specialized Skills and Experience:
Knowledge of: standard theories, practices, principles and techniques related to communications in the public affairs, media, and marketing areas; copyright and other applicable laws pertaining to publications and the media; web communication techniques, vehicles and formats; interview techniques and the ability to define and deliver media messages; marketing and research techniques and methods. Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for the university and events. Skills: Strong story development and journalistic writing skills, as well as advanced editorial skills. Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills. Ability to: build and manage sophisticated media contacts; keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage; effectively use web technology to achieve communication goals; analyze and select pertinent facts and integrate them into communication vehicles; apply market research to identify communication needs and target audiences; apply appropriate statistical techniques and methods to research information; and provide lead work direction.
Bachelor’s degree from an accredited college or university AND three years’ experience in college athletics; which has included training and supervising the work of others.
Preferred Education, Specialized Skills and Experience:
Technology background should include Adobe Creative Suite and Statcrew. Demonstrated ability to address the essential functions associated with this position including the knowledge and abilities identified above. Knowledge of NCAA rules and regulations as they pertain to athletic communications along with NCAA approved statistical procedures
Master’s degree in Communication, Sports Management; Recreation Management, or Mass Media and 5 years of experience in Sports Management and previous experience in an athletics department. Excellent interpersonal, communication and written skills.
About Fort Lewis College
Fort Lewis College, a public institution located in Durango, Colorado, offers degree programs in arts, business, education, health fields, humanities, social and natural sciences, and teacher education. Our inspiring mountain campus is located atop a scenic mesa overlooking historic Durango and situated between the San Juan Mountains and the desert Southwest. We are committed to accessible and high-quality baccalaureate education, and our hallmarks are remarkably close relationships between students and faculty, the freedom of intellectual exploration, and the challenge of experiential learning. Our 3,300 students come from 48 states, 17 countries, with 36% Native American and Alaska Native backgrounds, and 11% Hispanic backgrounds. Durango is a thriving multicultural community of 18,500 set along the beautiful Animas River Valley. Averaging 300 sunny days per year, the community is known for its outdoor lifestyle and friendly, festive atmosphere. Durango is also the cultural and economic hub of the Four Corners region, rich in dining, shopping, and entertainment, and linked with airline service to hubs in Denver, Phoenix, and Dallas.