The University of Wyoming is hiring for the position of Manager of Digital Strategy within the UW Athletics Media Relations Office. Duties for this position will include: Manage digital and social media efforts for University of Wyoming Athletics, including but not limited to: •Implementing and overseeing digital/social media strategy with the goals of increasing following and fan engagement, driving revenue generation and impacting student-athlete recruitment.
•Working with media relations, marketing, creative services, ticketing and fundraising staffs to develop social media strategy and implement that strategy across all social media platforms.
•Developing a weekly content calendar and coordinating weekly content meetings involving all UW Athletics external relation departments.
•Communicating with coaching staffs and other departments to ideate social media content specific to their programs, while maintaining consistent brand messaging for all Wyoming Athletics’ platforms.
•Serving as a liaison with Wyoming Sports Properties (Learfield) to deploy sponsored social media initiatives that fit within the overall brand messaging of UW Athletics.
•Monitoring and developing analytics to measure the effectiveness of social media strategy.
Supervise the Corral student internship program, including: •Assigning students to specific sports and overseeing their social media strategy for those sports.
•Scheduling, delegating, mentoring and coordinating the Corral’s involvement in day-to-day social media efforts and social media efforts at UW Athletics events.
Assist in managing the official UW Athletics website, GoWyo.com •Collaborate with media relations, marketing, creative services, ticketing, fundraising and Wyoming Sports Properties staff on website content.
•Assist in working with Wyoming’s third-party website provider Sidearm.
Maintain a thorough knowledge of and adhere to all applicable University, conference and NCAA rules and regulations.
Assist with other duties/projects as assigned/directed.
Three years of experience in Athletics external relations areas (e.g. social media, media relations, marketing).
Proficiency with multiple social media platforms, including but not limited to Twitter, Facebook, Instagram and Snapchat.
A bachelor’s degree in journalism, communication, marketing or a related field.
Working weekends and evenings as needed is required.
Collegiate Athletic experience managing social media content.
NCAA Division I experience.
Proficiency with Adobe Suite, including Photoshop and InDesign.
Proficiency with Social Media analytics and platforms, including Twitter Media Studio, Facebook Ad Center and CrowdTangle.
Supervisory experience, including the ability to foster leadership and teamwork amongst others.
Ability to build working relationships among diverse groups.
Excellent organizational, problem-solving and communication skills.
Strong attention to detail with the ability to set deadlines and meet those deadlines.
Experience working with multiple sports programs.
Previous experience with Athletic website providers (UW Athletics currently utilizes Sidearm).
Complete on-line application and upload the following as one document: Cover Letter, Resume and Contact Information for Three Work-Related References. Incomplete application materials will not be accepted
The University of Wyoming is an Equal Employment Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status or any other characteristic protected by law and University policy. Please see www.uwyo.edu/diversity/fairness
We conduct background investigations for all final candidates being considered for employment. Offers of employment are contingent upon the completion of the background check.
More information on the University of Wyoming can be found at: www.uwyo.edu
Internal Number: 19002418
About University of Wyoming
The University of Wyoming is located in Laramie, a town of 30,000 in the heart of the Rocky Mountain West. The state of Wyoming continues to invest in its university, helping to make it a leader in academics, research and outreach. The university has state-of-the-art facilities in many areas and the community provides the advantages of a major university.
Located in a high mountain valley near the Colorado border, Laramie offers both outstanding recreational opportunities and close proximity to Colorado’s Front Range, a bustling group of metropolitan cities including Denver, Boulder, and Fort Collins. This beautiful mountain landscape offers outdoor enjoyment in all seasons, with over 300 days of sunshine annually. For more information about the region, please visit http://visitlaramie.org/The University of Wyoming located in Laramie and nestled on Wyoming's high plains between the Laramie and Snowy Mountain ranges is one of the most unique institutions of higher education in America.