The Assistant Director’s primary responsibility is to work with the Assistant AD for Marketing and other members of the external staff to develop and implement a comprehensive marketing and branding campaign for the athletics department and all intercollegiate athletic teams that will assist in the creation of revenue streams through increased fan attendance. The campaigns will focus on increased attendance and generating and increasing brand recognition and awareness. The Assistant Director will utilize benchmarking data as needed to formulate marketing plans.
The Assistant Director will assist the Assistant AD for Marketing to coordinate and execute special events designed to build customer loyalty and generate new sales leads. The Assistant Director will assist the Assistant AD for Marketing to create an in-game atmosphere, promotions and entertainment for home events.
A primary role of the Assistant Director is to generate revenue by: 1.) assisting our multimedia rights partner, UNC Greensboro Sports Properties, to develop corporate partnerships as well as fulfillment and execution of sponsorship agreements. 2.) assisting the Director of Ticket Sales with the promotion and sales of group tickets for men’s and women’s basketball.
This position also may require performance of other additional duties as assigned.
A bachelor’s degree from an accredited institution is required and a master’s degree is preferred. At least 2 years of experience in professional or intercollegiate athletics marketing is required. Understanding of NCAA rules is preferred. The Assistant Director must be goal and task-oriented and possess strong communication and organizational skills. The job will include evening and weekend assignments.
About UNCG Athletics
UNC Greensboro, located in the Piedmont Triad region of North Carolina, is a higher-research activity university as classified by the Carnegie Foundation. Founded in 1891 and one of the original three UNC system institutions, UNCG is one of the most diverse universities in the state with more than 20,000 students and over 2,700 faculty and staff members representing more than 90 nationalities. With 17 Division I athletic teams, 85 undergraduate degrees in over 100 areas of study, as well as 74 master’s and 32 doctoral programs, UNCG is consistently recognized nationally among the top universities for academic excellence and value, with noted strengths in health and wellness, visual and performing arts, nursing, education, and more.