Assistant Director of Digital Marketing
The University of Tulsa
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Assistant Director of Digital Marketing

The University of Tulsa

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Details
Posted:
July 12, 2019
Location:
Tulsa, Oklahoma
Salary:
Type:
Full-time - Experienced
Sector:
Collegiate Sports
Required Education:
4 Year Degree
POSITION SUMMARY:

The Assistant Director of Digital Marketing manages all digital marketing/sales initiatives for Tulsa’s ticketed sports, including, but not limited to all Social Media, Display/Retargeting Advertisements, Email Marketing, SideArm Website, CRM/Sales Force, Adobe Campaign Activities, SEO/Google Search and Analytics Research Tools. The Assistant Director for Digital Marketing reports to the Director of Ticket Sales.

CHARACTERISTIC DUTIES:

Social Media

  • Manages and directs content for the department’s primary social media sites including the creation and implementation of yearly social media strategies and plans
  • Works with video, communications and marketing department staffs to ensure that content is regularly updated on department’s main social media accounts, while regularly engaging with fans on social media
  • Coordinates with Sports Information Directors and teams on social media strategies and best practices

Email Marketing/Marketing Automation

  • Manages all facets of our email marketing campaigns and marketing automation campaigns through Adobe
  • Researches the latest features and trends with these campaigns and assure this software is being utilized to its fullest capabilities
  • Coordinates with Creative Director on all elements needed for these campaigns

Analytics

  • Manages all data and aspects of Salesforce and Google Analytic activities
  • Provides comprehensive and detailed sales lead inventory for ticket sales team; prepares and manages fan surveys and their results
  • Analyzes and reports on email campaign performance, trends in purchase behavior, data from databases, surveys and more to create insightful reports and dashboards to be able to make fact-based marketing and ticketing decisions

Digital Marketing

  • Manages all display and retargeting advertisements
  • Manages all SideArm website ticket advertisements
  • Implements and manages all SEO and Google Search campaigns
  • Manages all paid social media advertisements
  • Coordinates with Creative Director on all elements needed for these campaigns

Other Responsibilities

  • Other duties as assigned by Director of Ticket Sales; including game day responsibilities

MINIMUM QUALIFICATIONS:

Bachelor’s degree; minimum two years of relevant experience; strong analytical skills, as well as experience with social media, digital sales, email marketing and marketing automation; ability to remain focused on sales goals and work independently; ability to work flexible hours, including evenings, weekends and holidays; database applications and basic computer skills, Excel, Outlook and Word software.

PREFERRED QUALIFICATIONS:

Previous ticketing software solutions experience and/or digital sales experience with Paciolan.

APPLICATION INFORMATION:

The University of Tulsa seeks to recruit and retain talented students, faculty and staff from diverse backgrounds.  The University of Tulsa is an affirmative action/equal opportunity employer and encourages qualified candidates across all group demographics to apply.  The University does not discriminate on the basis of personal status or group characteristic including, but not limited to race, color, religion, national or ethnic origin, age, sex, disability, veteran status, sexual orientation, gender identity or expression, genetic information, ancestry, or marital status.

Please submit a cover letter, résumé, and contact information for three references to:  The University of Tulsa, Office of Human Resources, 800 S. Tucker Drive, Tulsa, OK  74104 or email to tujobs@utulsa.edu.  The review of applications will commence immediately and will continue until the position is filled.

The University of Tulsa is an Equal Opportunity Employer Disabled/ Veteran.

About The University of Tulsa
The University of Tulsa is a private, independent, doctoral-degree-granting institution whose mission reflects the core values of excellence in scholarship, dedication to free inquiry, integrity of character, and commitment to humanity. The University of Tulsa is an NCAA Division I - Football Bowl Subdivision (FBS) university and member of the American Athletic Conference in all sports. The University seeks to provide student-athletes with the opportunity to compete at the highest level while making progress toward completion of a meaningful degree within an environment consistent with high academic standards, a commitment to equity and diversity, sportsmanship, personal growth and development, and ethical conduct. University website: www.utulsa.edu.
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