The National Association of Landscape Professionals (NALP), the national trade association representing nearly 100,000 landscape industry professionals in the United States, Canada and overseas is seeking a Membership Manager. This role is critical for the success of NALP as our members are at the core of everything we do. The successful candidate will possess exceptional skills in member recruitment, retention, and engagement, and should excel at interpersonal relationship development. A successful candidate should possess analytical and problem solving skills, a great attitude, and the ability work in a fast-paced and highly collaborative environment.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Membership Growth, Retention, and Engagement
Manage aspects of overall NALP recruitment and retention efforts including (but not limited to):
Recruitment/outbound sales calls – approximately 50 calls per week
Generate ideas for new recruitment and engagement outreach and campaigns
Membership marketing content creation for membership letters, emails, website content, and materials
Assists with coordination and production of marketing campaigns, as necessary
Work with marketing department as necessary (content discovery, website, member benefits marketing, etc.)
Assists with answering incoming calls, answering questions, and filtering inquiries to appropriate staff members
Assists with customer service functions including log in credentials, benefit information, website navigation, program and event information, certification programs, and other inbound membership inquires in a helpful, timely and courteous manner
Manages, facilitates, and participates in external social media conversations about the industry including company LinkedIn discussion groups, Houzz profile/updates, Facebook, and other public discussion boards
Database, Reporting, and Operations
Follow-up on declined credit card payments, balance dues, or other membership-related payment issues
Run, analyze, and provide weekly/monthly/other membership reports to CEO, VPs, Director of Membership, and others
Process payments and information updates for renewal, new and reinstated membership
Update member records with changes/revisions as requested
Maintains accuracy of database records, including contact information, company rosters, managing duplicates and merging records, preferences, etc.
Work with Database Operations department as necessary (database updates and clean-up, testing, website reorganization team, etc.)
Assists with reports for the membership department and upon request for other departments
Executes portions of monthly renewal billing and messaging
Travels to industry shows/conferences and serves as representative for the association, when necessary
Manages the annual Young Professionals reception, including working with event staff and Young Professionals Committee, marketing of event, determining content, script, and management of logistics
Understanding of all membership benefits, programs, and events
Bachelor’s Degree in Communications, Marketing, or Business preferred and 3-5 years related experience.
Ability to speak, write, and translate between both English and Spanish fluently preferred, but not mandatory.
Ability to anticipate and solve practical problems and resolve issues
Strong customer service and sales skills
Strong organizational skills and attention to detail
Intermediate to advanced Microsoft Office Suite experience required
Database experience required (iMIS preferred)
About National Association of Landscape Professionals
We are the National Association of Landscape Professionals, an association serving over 100,000 lawn care and landscape contractors across the country. We provide member services in the form of educational resources and events, state and federal advocacy efforts, a national public relations program, a nationally recognized certification program, business mentoring and other member services. Excellent benefits and a creative, cohesive team of association management professionals make NALP a dynamic place to work!