Summary: Works under the supervision of the Assistant Athletics Director, Development and Fan Communications with close coordination to the Development, Fan Experience and Sales teams. Primary responsibilities include creation, management and execution of strategic plan for fan communications, execution of major campaigns, and other related projects to deliver messaging that engages alumni, fans and the greater Wake Forest community and invites them into a closer relationship with Wake Forest Athletics.
Major Tasks and Responsibilities
Manages creation, management and execution of strategic plan for fan communications, incorporating diverse messages, segmentation, and forms of communication.
Creates original creative content for use on athletics web pages, emails, social media, donor proposals and sales flyers that enhances profile of Wake Forest Athletics and invites readers to take action.
Leads coordination of seasonal communication plan from development, fan experience and sales teams to create one overarching communications calendar.
Manages distribution of broadcast emails to donors, alumni, and season-ticket holders using online email marketing system.
Ensures execution of marketing automation within Adobe email system, including communication flowchart, audience segmentation, and follow-up campaigns.
Supervises the writing, design, and production of external communication materials, including presentations, donor and alumni communications, videos and other projects as needed.
Works with outside agencies to assist in the coordination of details of communications materials (i.e. planning, design, print/production, cost estimates, timeline, and distribution).
Prepares and executes WebEx presentations for Deacon Club Volunteer Army meetings, various committee meetings, and other events as needed.
Manages reporting line for Associate Director of Fan Communications.
Performs other related duties as assigned.
Required Education, Knowledge, Skills, Abilities:
BA/BS degree required. Master’s degree preferred. Minimum of seven years’ experience directly related to the duties and responsibilities specified.
Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
Proven expertise in communications including writing, proofreading, and editing skills.
Extensive computer skills in both Windows and Mac environments.
Expertise in Microsoft Office Suite including Word, Excel, and PowerPoint; expertise in using e-mail packages, WebEx, and the Internet.
Basic working knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator).
Exceptional organizational skills; ability to manage multiple projects occurring within a short timeframe; must be very detail-oriented.
Ability to prioritize departmental work and schedule accordingly; ability to set and meet deadlines.
Ability to solve problems associated with development-related communications and initiatives.
Ability to develop constructive working relationships with University employees at all levels, vendors, alumni, donors, friends, and/or the general public.
Ability to manage stress and handle change.
Ability to work as a member of a team and/or independently in a fast-paced environment.
Ability to work occasional evenings and weekends as required.
Responsible for work of Associate Director in addition to own work.
About Wake Forest University
Founded in 1834, Wake Forest University is a private university located in Winston-Salem, N.C., with over 8,000 students from 48 states and 46 countries. We are a vibrant and diverse academic community where our students study in one or more of the 42 majors and program we offer within our six colleges and schools.In September 2017, U.S. News ranked Wake Forest #27 in the country in their “Best Colleges” listings. From the same report, we were also ranked #12 in “Strong Commitment to Undergraduate Teaching” and #23 in “Best Value”.