The Director of Annual Giving provides leadership for creating, implementing and evaluating a year-round fundraising program whose purpose is to build a long-term base of support for the University of Maryland (UMD). This position is responsible for an annual donor and revenue goal and will lead and execute UMD’s annual plan by utilizing a comprehensive strategy. The fundraising plan will aim to build and engage our constituencies based upon industry best practices and in concert with the UMD culture. This critical work includes multi-channel direct marketing activities to acquire, re-activate, retain, and upgrade annual donors.
The Director will create and manage a multidimensional appeal schedule that utilizes a variety of mediums (i.e. electronic solicitation, direct mail appeals, telemarketing, giving days and crowdfunding) to communicate with potential and current donors. This person will coordinate, manage, and assess all direct-response fundraising efforts for annual giving, special projects, and campaigns. Additionally, the Director will work across Development functions to execute integrated multi-channel strategies, utilizing targeted messaging, and audience segmentation.
The Director is responsible for analyzing the results of data trends to drive strategic planning of annual giving fundraising efforts. This is a leadership role that will be active and collaborative across central and unit-based teams, deploying resources in smart, innovative ways that maximize results and grow UMD’s base of annual support.
Experience: At least 5 years of fundraising, marketing or related experience. Experience with annual giving solicitations, including direct mail, telemarketing, and electronic media. Successful experience managing a schedule of complex projects.
Knowledge, Skills, and Abilities: Understanding of a major research university environment and collaborative team approaches. Knowledge of fundraising principles, concepts, and techniques. Possess outstanding written and oral communication skills; attention to detail; demonstrate high initiative and flexibility, and ability to work with different types of people and functional areas. Ability to evaluate and solve problems creatively. Competent and proactive working in a data-rich environment where decisions are based on analysis, testing, and a commitment to iterative process improvement. Ability to work well under pressure and meet deadlines. Ability to travel occasionally and attend evening and weekend activities. Proven ability to simultaneously manage multiple large-scale projects, plan ahead, and unify efforts across multiple teams is desired.
About University of Maryland
The University of Maryland, College Park is the flagship campus of the State of Maryland and one of the nation’s premier public research universities. Founded in 1856, the University of Maryland is strategically located 9 miles from the nation’s capital, Washington, D.C., and 30 miles from Baltimore. It is one of 63 members of the prestigious Association of American Universities. The university has 73 programs ranked in the top 25 nationally and attracts over a half-billion dollars annually in sponsored research grants and contracts. Our diverse community includes almost 27,000 undergraduates, almost 11,000 graduate students and more than 10,000 faculty and staff members.The Division of University Relations inspires excellence and achievement. We are a leader in illuminating the University of Maryland as a world-class institution with global impact. Our mission is to advance the goals of the University by increasing resources and support, enhancing awareness and affinity, and strengthening and developing relationships with the Maryland family and the greater community. Our core values are excellence, communication, and collaboration.