Reporting directly to the Athletics Director, the Senior Associate Athletics Director for External Operations is primarily responsible for providing administrative oversight and leadership of all externally facing areas including marketing, promotions, ticketing, sales, licensing, communications, development, corporate partnerships and campus engagement for the Department.
The incumbent will be responsible for the following:
Provides leadership, vision, strategy, direction and management oversight over professional and support staff.
Responsible for personnel, including the hiring of part-time staff members, for external unit.
Oversees all aspects of the athletics marketing, promotions, sales, social/digital media, and licensing, including ensuring the maintenance and adherence to the philosophies and regulations of the Conference, NCAA, and University.
Is responsible for management of marketing, promotions, ticketing budgets.
Is responsible for managing the creation and implementation of all aspects of the sales, marketing, and promotions plan for the Athletics Department.
Is the lead liaison with centrally reporting areas- Development/Alumni Relations and Communications/External Relations, which includes leading strategic planning efforts for these areas.
Oversees individual ticket programs and promotions, advertising campaigns and community programs designed to increase attendance and revenue at GW Athletics events with a specific emphasis on men’s and women’s basketball, gymnastics, volleyball and baseball.
Provides regular reports to the Department of Athletics leadership on progress toward meeting sales/ticketing revenue goals and objectives.
Enhances and directs game/event experiences and presentations at all athletic events.
Is responsible for all community outreach activities for GW Athletics including campus and student engagement. Serves as sport administrator for sports programs.
Works with departments across campus as necessary for Athletics, including serving on various campus-wide (and conference) committees.
Develops specific strategies to enhance all intercollegiate athletics.
Evaluates processes, resources and staffing and recommends needed improvements to elevate GW Athletics.
Ensures appropriate clearance processes are in place to ensure quality control and provide excellent customer service to coaches and athletics leadership.
Serves on the Athletics Leadership team
Qualified candidates will hold a Bachelor’s degree in an appropriate area of specialization plus 10 years of relevant professional experience, or, a Master’s degree or higher in a relevant area of study plus 8 years of relevant professional experience. Degree must be conferred by the start date of the position. Degree requirements may be substituted with an equivalent combination of education, training and experience.
Experience development and implementation of marketing, promotion, ticketing, communication and social media strategies and systems in intercollegiate or professional sports with positive indicators of engagement, sales and revenue.
Experience coordinating multimedia and broadcast services (including video streaming) production in various facilities (indoors/outdoors)
Experience coordinating athletics/commercial licensing and merchandising, including collaborating with on-campus partners
Experience coordinating intercollegiate or professional large-scale events, including oversight of game day experiences
Experience coordinating the spirit program, including cheer, dance and pep band.
Strong written and oral communications skills
Social media and online experience, including producing and featuring multi-media content; highly organized and attentive to detail; creative problem-solver; team player and collaborator
Experience as a sport supervisor
Internal Number: 563260
About George Washington University
Founded in 1821, GW is the largest institution of higher education in the District of Columbia, to include ten academic units, with a full-time equivalent enrollment of a little over 20,000 students and approximately 11,000 full-time and part-time employees (faculty and staff). The George Washington University is a community dedicated to learning, communication, respect, service and teamwork. As one of the largest private employers in the District of Columbia, the university seeks employees who support the teaching, research, and public service mission of the university.