Senior Associate Commissioner for External Communications and Marketing

Specific Responsibilities: •Oversight and planning for all conference marketing, conference championship ticket sales, branding and communications strategies to include men’s basketball championship, marketing campaigns, logo usage and licensing, social media, media cultivation and coverage. Goal setting, benchmarks and evaluations of campaigns and sales strategies will be completed to determine the effectiveness of conference efforts. •Primary oversight for the planning and coordination of Men’s Basketball media coverage and branding. Includes planning and media strategies maintain and increase national exposure. Duties include oversight of the annual basketball media day, regular season coverage, Men’s Basketball Championship, cultivation of media influencers through year-long strategic plan, social media awareness and followers, post-season media strategies, feature stories and videos, consistent communications with campus SIDs and other duties related to the promotion of men’s basketball. •Evaluation and updating the current marketing, communications and digital department strategies and procedures for servicing the membership, the media, and fans of the A-10. Additionally, create and implement overarching communications and public relations strategies to optimize Atlantic 10 visibility. Assure the communications/sports information department is best utilizing conference partnerships with national media partners, live event broadcast and non-traditional outlets to deliver the message, news and stories of the conference. Provide oversight for annual evaluations, staff meetings, goal setting and effectiveness, and adherences to conference strategies and campaigns. •Oversight and monitoring the effectiveness of the Atlantic 10 website, apps, television quality control, and all social media efforts. Implement any new policies and/or procedures deemed necessary to enhance the conference performance in this area and expand the league’s social media presence. Develop effective evaluation tools/processes to benchmark the A-10 effectiveness in digital and social media content distribution. •Oversight of the conference Marketing Committee, comprised of marketing representatives from the 14 member schools. Provide leadership and guidance to include staffing quarterly conference calls, frequent communication memorandums, benchmarking strategies, campaigns, implementation of marketing, ticket sales and branding commercials and advertising platforms, and coordination of yearly in person meetings to share ideas, conference initiatives, etc. •Oversight and management of the Multi-Media Rights holder and assigned general manager, to include weekly meetings, coordination of sponsor development packages, cultivation of sponsors, adherence to terms of contract, adherence to sponsor use of A-10 marks, implementation of sponsor promotions and advertising, updates of contracts and pitches to Commissioner, and annual financial reconciliation with conference business office. •Administration of the conference logos, trademarks and licensing program with the Learfield/Collegiate Licensing Company to include approval of all apparel, gear, merchandise bearing any A-10 marks, gifts and awards, in addition to communication of the A-10 logo usage policies to membership on an annual basis. •Coordination and oversight of the conference television and digital contracts to include adherence, fulfillment, monitoring of broadcasts, conference commercial inventory, talent approval, rights fees distributions, and member school digital productions. •Assure use of traditional media, social media outlets and digital distribution of information is occurring in real time, effectively, accurately and in a ‘cutting edge’ fashion. Prepare short term and long range strategic plans for a robust external communication, distribution and branding presence. •Establishment of points of accountability within the communications/media relations staff for accuracy, meeting deadlines and creative design-distribution and results. Provide supervision and semi-annual staff performance evaluation(s) related to each area of responsibility for each staff member. •Operate within the approved budget assuring the communications staff is doing the same by routinely monitoring or benchmarking cost of services versus ROI. Additionally, monitor and maintain a culture that adheres to A-10 business operational procedures. •Respectfully maintain and enhance the current positive working relationships with internal and external constituents of the conference; and build upon it through fostering staff networking with media/communication/constituent partners.