The Marketing Manager develops and executes marketing strategies ensuring the success and revenue generation process for the LO by working under the direction of the Director of Marketing by publishing or distributing marketing initiatives to the public via media, advertising, and digital channels.
Duties and Responsibilities
Create a sales/marketing plan for all products in consultation with the Director of Marketing
Act as the media buying liaison for all outlets including digital, broadcast, print, and direct mail
Secure and manage media sponsorships and in-kind support.
Implement and manage all tactics of single-ticket and subscription marketing plans across all product lines.
Oversee conception and production of all single-ticket and subscription marketing materials including brochures, advertisements (print, broadcast and digital), posters and others.
Project manage marketing initiatives and ensure all are timely and on budget.
Submit all marketing invoices to Finance dept. Track the marketing budget and update the Director on available resources.
Serve as editor for the compilation and production of the monthly concert program book.
Perform a wide variety of editing, proofreading, and graphic design support duties.
Oversee the creation of audio and audio-video commercials.
Optimize SEO and assist the team in improving standards to maintain and enhance website ranking.
Direct customer research and satisfaction surveying in cooperation with the Patron Services staff.
Attend concerts and events as a representative of the LO
Serves as an active, collaborative, and resourceful member of the Marketing Team.
Administrative and Operational Support
Participate in weekly marketing and communications, all-team, and active projects meetings
Ensure the timely submission of expenses and invoices.
Embrace other administrative and operational support responsibilities as needed.
Knowledge, Skills, and Abilities
Thorough knowledge of the processes placing and managing digital advertising on Facebook and Google Ads including targeting, budgets, tags, conversions, and re-targeting.
Knowledge of the processes of negotiating, placing, and managing traditional advertising through radio, television, and print media.
Knowledge of the processes of mail merge, master file maintenance, database management, USPS presort, applied data hygiene, list targeting, and procurement
Knowledge of the processes of print production
Must be able to work independently and be self-motivated; creativity and problem-solving ability a must.
Experience marketing events to increase ticket sales and maximize revenue
Proficiency in MS Office Suite
Working knowledge of Adobe Photoshop and Premiere Pro
Ability to effectively present information and respond to questions from the manager, clients, customers, vendors, and the general public
Ability to calculate figures to manage a budget
Ability to apply high-level reasoning skills including defining problems, data collection, establishing facts, and drawing valid conclusions
Ability to work independently and be self-motivated
Attention to detail, including excellent proofreading skills
Schedule flexibility and willingness to work evenings and weekends for concerts is required
Knowledge of orchestra and performing arts is a plus
Possess a valid driver’s license and the ability to drive
Physically able to lift 25lbs. unassisted
Must have a positive attitude, be able to work as part of a high-functioning team in a fast-paced environment, and possess a passion for performing as well as a strong desire to bring them to audiences.
Education & Experience
Bachelor’s degree in Marketing, Arts Administration or related degree
3 – 5 years experience in the marketing initiative arena
Performing arts experience (student, amateur, or professional) is a plus
Additional Salary Information: The Louisville Orchestra offers a comprehensive salary and benefits package commensurate with experience and in line with similar positions of this scope with similar-sized orchestras in the country and Louisville cultural institutions. Benefits include medical insurance, life insurance, vacation and sick time, parking stipend, 403b contribution, and a diverse offering of voluntary benefits.
About Louisville Orchestra
The Louisville Orchestra has long had a strong reputation for innovation, creativity, and excellence. Its 58 full-time musicians and 24 staff members present a 34-week season that includes classical, popular, and educational main stage concerts, a diverse array of programming throughout the community, and performances with the Kentucky Opera and Louisville Ballet.
The Orchestra was the first to record under its own label and became internationally recognized in the 1950s for producing 150 LPs consisting of more than 450 new works. Under the leadership of Music Director Teddy Abrams the Louisville Orchestra has revived its commitment to championing the creation of new works and reviving ignored and dismissed work by exceptional composers of the past
Located in culturally rich Louisville, the organization is at the forefront of redefining what a 21st-century orchestra can be and is well on its way of achieving its goal of becoming known as “the most interesting orchestra on the planet.”
Send a cover letter, resume, salary requirements, and three professional references to email@example.com by June 18, 2021. Candidates selected for further consideration ...will be contacted with further instructions. References will not be contacted until the final round of interviews. No phone calls, please.