TITLE: Deputy Athletic Director/Sr. Associate Athletic Director – External Operations
DEPARTMENT: Athletic Department
REPORTS TO: Director of Athletics
DATE EFFECTIVE: August 1, 2021
PRIMARY FUNCTION AND RELATIONSHIP TO TOTAL ORGANIZATION
•The Deputy Athletics Director/Sr. Associate Athletic Director for External Operations / Chief Revenue Officer is directly responsible for all Athletics’ external operations and strategic initiatives, including: advancement, fundraising, capital projects, partnerships, communications, marketing, branding, creative video, graphic design, digital media, social strategy, and ticketing. The position will also serve on the Athletic Director’s Executive Cabinet, Senior Leadership Team, and will supervise various sports as assigned.
DUTIES AND RESPONSIBILITIES
Revenue Generation •Lead the department’s revenue generation efforts through all channels, including fundraising, partnerships, ticket sales, licensing, and merchandising, etc. •Establish annual and long-term goals in support of the department’s strategic initiatives and fundraising priorities; implement comprehensive fundraising programs and activities that support the goals of the department; determine and monitor key performance metrics and benchmarks to assess performance and measure success. •Follow up on selling, preparation, planning, goals, and progress of all Golden Eagle Club events – including the Courtside Countdown, Golf Classic, Diamond Dinner, Bracketology Breakfast, and the Golf Marathon. ?Coordinate, assist, and follow-up with Golden Eagle Club board members, executive board members, and committee chairs to complete the responsibilities assigned. Develop action plans, calendars, goals, and other tools to assist members in duties. •Oversight of the Golden Eagle Club and athletic letter-winners’ organizations, including coordination of volunteer leadership capable of actively supporting the department’s goals through fundraising, consultation and advocacy. •Manage a personal portfolio of prospects, donors, and partners by qualifying, cultivating, soliciting, and stewarding major gifts and partnerships from individuals, foundations, and corporations. •Work collaboratively with other institutional advancement units to coordinate contacts and solicitation strategies. •Oversee the department’s basketball ticket sales strategies for season, group, and single game sales. •Oversee the department’s relationship with its third-party multimedia partner to cultivate, solicit and steward corporate partners; ensure successful partnership sales, activations, and fulfillment. •Oversee the department’s licensing and merchandising program, working collaboratively with university and other partners. Strategic Communications, Marketing and Branding •Oversee the department’s strategic communications to maximize visibility for ORU Athletics and its sports programs, including but not limited to digital and social media, email and direct mail, and press releases. •Oversee all marketing and promotional initiatives and campaigns to inform and attract target audiences. •Oversee the ORU Sports Network (ORUSN) - digital and linear broadcasts and related content and in-venue presentations for all games and special events. •Steward the ORU Athletic brand; maintain high brand standards for all design, video, social, physical, and other brand applications; serve as the department’s final approval of usage. •Contribute to the ongoing development, monitoring and implementation of the department’s Name, Image & Likeness (NIL) strategies. Leadership & Administrative •Lead, manage, and coordinate all Athletics external operations staff. •Assist in running the operations of the Athletic Department •Supervise coaches and the day-to-day management of assigned varsity teams. •Plan, develop, administer, and evaluate areas of responsibility, and conduct regular evaluations of personnel. •Represent ORU Athletics on internal and external committees •Conduct all duties in accordance with applicable laws, policies, and procedures. •Perform other related duties and participate in special projects as assigned.
•Bachelor’s Degree required or equivalent knowledge and experience. •Proficient in the use of Microsoft Word, Excel, Publisher and Power Point is preferred. •Skill in organizing resources and establishing priorities. •Ability to communicate effectively, both orally and in writing. •Ability to make independent decisions and judgments on administrative and procedural issues. •Ability to analyze facts to determine actions to be taken within the limits of standard practice.
•Seven to ten years’ experience in professional development and/or fundraising. •Knowledge of annual, major gifts, and planned giving principles. •Proven success with coordinating fundraising events and activities. •Experience in athletic external units •Experience supervising staff, coaches, and athletic programs •Track record of engaging and motivating volunteers. •Experience working with or in a foundation/501(c)(3) setting. •Ability to develop innovative recognition opportunities, materials, and events relating to donor stewardship/cultivating donors for a 501(c)(3).
•Must be able to maintain a professional demeanor in a frequently fast-paced athletic environment. •Must maintain a high level of confidentiality.
WORKING CONDITIONS/OFFICE LOCATION
•The office is located in the ORU Mabee Center. The offices are accessible by the use of a ramp. Notify Human Resources if an accommodation is required.
•The work area is appropriately illuminated and climate controlled, with normal air conditioning and heating.
PHYSICAL AND ENVIRONMENTAL DEMANDS
•To include but are not limited to: walking, sitting, standing, bending, stooping, twisting of upper body, and manual dexterity for operation of office machines, and equipment. Vision to include: near, far, color, depth perception and the ability to bring objects into sharp focus. Must be able to hear clearly and distinctly.
•The normal scheduled office hours are Monday through Friday, 8:00 a.m. to 5:00 p.m. Extended hours may be necessary during home sporting events. This could be approximately 30-45 times per year.
•Travel required in coordination with some athletic events and meeting with donors/volunteers.
•Must adhere to the Code of Honor for Oral Roberts University.
Bachelor’s Degree required or equivalent knowledge and experience.
Proficient in the use of Microsoft Word, Excel, Publisher and Power Point is preferred.
Skill in organizing resources and establishing priorities.
Ability to communicate effectively, both orally and in writing.
Ability to make independent decisions and judgments on administrative and procedural issues.
Ability to analyze facts to determine actions to be taken within the limits of standard practice.
About Oral Roberts University Athletics
Oral Roberts University is a non-profit organization whose staff and faculty actually make a difference in the lives of its students. We pride ourselves in our culture and the values we uphold. Our team is passionate about what we do, and we want you to make us even better! Oral Roberts University Athletics mission is to "Develop Whole Person Champions". This is done by focusing on developing Intellectually Alert, Athletically Excellent, Socially Developed and Spiritually Alive student-athletes.