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Marketing Innovation Head (Analytics & Behavior Change)
Job DescriptionBuild Aetnaâ™s next generation of analytically infused marketing capabilities! Help drive evolution from large campaign, lead-focused, traditional media (DM, newspaper) to full funnel agile approach using a multichannel adaptive approach to optimize relationship with prospects (and members) at every step. Key senior stakeholders will include Aetna chief marketing officer and CVS chief customer officer. Key internal partners will include analytics teams who currently focus upon marketing, including ED Medicare Growth, SD Commercial Marketing, and SD Campaign Operations.Required Qualifications⢠Experience in* Marketing strategy / planning- Customer journey modelling / CRM marketing- CLTV maximization- MMM (Ma
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