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Lead Digital Wealth Sales
Wealth Management in Banking is critical for OCBC's growth in the future. This role will drive the digital sales volume goals for products such as UT, RoboInvest, Equities, FX, Online Insurance AND many innovative products to come. The hired candidate will lead a specially assembled Digital Wealth Sales Squad with a clear focus on driving online acquisition and cross sell of the wealth suite of products. The cross functional team comprises dedicated and shared resources across Wealth product owners, Digital Customer Experience, Data & Analytics, Branch Banking, Finance etc. to drive the digital acquisition strategy, tactics, execution, and optimization of paid/owned campaigns across digital touch-points. Deep expertise in direct-response and performance marketing, martech/adtec


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