The Office of External Affairs encompasses three teams: 1) Communications and Marketing; 2) Development and Constituent Relations and 3) Finance and Administration. The award-winning Communications and Marketing team provides strategic communications, external and internal communications, and marketing services for the School across a variety of digital, print, and physical platforms. This includes brand and identity management, digital strategies and web services, editorial and content strategies, visual communications, media and public relations, social media, and integrated marketing campaigns.
As the #1 school of public health in the country and the oldest independent, degree-granting school of public health in the world, the Bloomberg School of Public Health offers unparalleled opportunities for mission-driven creative work at the highest levels.
We are seeking a Marketing Specialist (Communications Specialist) who will work closely with the Marketing Strategist in the Office of External Affairs to develop and execute marketing strategies and campaigns for the Johns Hopkins Bloomberg School of Public Health. The Marketing Specialist will assist with all efforts that generate interest in the School. Target audiences include prospective students, faculty, staff, donors, partners, and other target audiences locally, nationally, and internationally.
The primary focus of this position will be prospective student marketing that support enrollment efforts for degree, certificate, and institutional programs, in close coordination with the School's admissions teams, academic program managers, and other communications and marketing associates within the School's 10 academic departments. This position reports to the Marketing Strategist and is part of the larger award-winning Communications and Marketing team within the Office of External Affairs, which also includes editorial, design, web, and audience engagement teams. The Marketing Specialist will support the conceptualization and execution of creative, high-quality, cost-efficient marketing campaigns utilizing digital, social media, video, web, and traditional platforms. The ideal candidate will have experience and interest in marketing campaigns and analytics reporting in a research, non-profit, or higher-education institution.
All candidates must submit a resume and cover letter with their applications.
Specific Duties & Responsibilities:
Work closely with the Marketing Strategist to execute the School's marketing strategy, including but not limited to:
Marketing Strategy, Content Development, and Performance Monitoring
Researching target audiences, advertising platforms, competitor schools, etc.
Advising and executing marketing strategies and tactics at the School, department, and program level
Writing marketing emails, website content, and other communications
Creating social media posts and executing and monitoring the performance of social media marketing campaigns, both paid and organic
Pitching and executing video projects relevant to marketing goals, in partnership with the team's video production manager and others
Monitoring and reporting on performance metrics of landing pages and marketing campaigns
Copyediting marketing materials and communications in adherence to the School's editorial style guide
Creating and executing an overarching marketing calendar based around recruitment deadlines and marketing campaign goals
Reviewing and approving changes to the School's website via a simple Drupal content management system
Executing communications and marketing plans for recruitment events, symposia, and projects at the School
Partnerships and Collaborations
Coordinating with communications and marketing colleagues across the School, as well as admissions and academic program teams, to conceptualize, apply, and scale marketing strategies more broadly, including guiding others and building skills and capacity
Helping internal clients identify and execute marketing strategies for their work
Assisting with management of vendor relationships, including but not limited to social media, video, market research, and media buying
Executing communications and marketing plans for recruitment events, symposia, and projects at the School as needed
Supporting other major initiatives of the Communications and Marketing team as needed
Minimum Qualifications (Mandatory):
Bachelor's degree in marketing, advertising, public relations, communications, or related field.
Two years' experience in marketing or communications roles and demonstrated reliability in a communications environment.
Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.
Demonstrated versatility in writing styles, including web stories, marketing copy, and social media content.
Experience with SEO, social media platforms, and analytics reporting.
Confidence to propose and execute new marketing ideas and creative solutions.
Excellent oral and written communication skills.
Proficient knowledge of style and grammar rules.
Excellent organization skills and attention to detail.
Special Knowledge, Skills & Abilities:
Proven implementation and current knowledge of marketing tactics, across web, digital, graphic, video, social media, and traditional platforms.
Marketing or communications background in higher education, health, science, or journalism.
Experience or interest in public health or higher education.
Past work in graphic design, video production, and/or web design.
Familiarity with Slate, CRM, and Drupal.
Early adopter of new media, social trends, and technology.
Desire to grow and be challenged within a team.
A resume and cover letter.
Special knowledge, skills, and abilities: Marketing for social media, search, web, video, etc. Ability to pull metrics for advertising performance and interpret them. Excellent written communication skills.
Technical qualifications or specialized certifications: work experience can be through employment and/or internship.
All applicants are expected to uphold the university's core values which includes diversity and inclusion. In the Office of External Affairs, all staff treat people with dignity and respect by being fair and consistent. We demonstrate an open-minded approach to understanding people regardless of their race, gender, age, national origin, religion, ethnicity, disability status or other characteristics. We show respect for the beliefs and traditions of others; encourage and promote practices that support cultural diversity; and discourage behaviors or practices that may be perceived as unfair, biased, or critical toward people with certain backgrounds.
JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for the required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
*This position has the ability to work some days at home**
Classified Title: Communications Specialist Working Title: Marketing Specialist Role/Level/Range: ATP/03/PB Starting Salary Range: $43,965 - $60,390 annually (commensurate with experience) Employee group: Full Time Schedule: Monday-Friday 8:30 a.m. - 5:00 p.m. Exempt Status: Exempt Location: School of Public Health Department name: External Affairs Personnel area: School of Public Health
The successful candidate(s) for this position will be subject to a pre-employment background check.
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at email@example.com. For TTY users, call via Maryland Relay or dial 711.
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The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
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