Do you have experience in marketing email campaigns? We're seeking a Salesforce Marketing Cloud Manager to join our team and work with our internal partners, to develop, execute and continuously improve performance of consumer and B2B programs. We are looking for a candidate that has experience in optimizing email channels through data-driven strategies, A/B testing, ongoing performance assessment, and implementing strategies to organically grow MSK's eSubscriber base.
Supply to marketing and communications planning processes, bring significant database-marketing experience, and provide flawless execution of a growing campaign operation on various platforms.
Keep abreast of CRM and campaign standard methodologies, new Salesforce/Marketing Cloud features, and help drive adoption across MSK.
Lead customer's email campaign calendar to ensure that regularly-scheduled sends are completed in a timely fashion, and that unscheduled sends are executed in accordance with pre-agreed customer deadlines
Define target audience based on agreed selection criteria or business rules for segmentation
Supervise the campaign post-deployment to validate completion and communicate accordingly to the Customer
Run QA/QC of content and journeys, and where relevant coordinate fulfillment with communications owners
Suggest email template and/or landing page usage when requested, modify existing templates and/or landing pages when vital and work on new digital designs with the in-house Creative Marketing agency when appropriate
Maintain digital email and landing page archive libraries by individual marketing program and/or campaign.
Experience communication across cross-functional teams and fully understands salesforce marking cloud as a user and developer
Executed and or developed campaigns/landing pages within Salesforce Marketing Cloud, including set-up, maintenance and optimization
Handled QA expectations like A/B testing and performance assessments to ensure quality control
At Memorial Sloan Kettering (MSK), we’re not only changing the way we treat cancer, but also the way the world thinks about it. By working together and pushing forward with innovation and discovery, we’re driving excellence and improving outcomes. For the 28th year, MSK has been named a top hospital for cancer by U.S. News & World Report. We are proud to be on Becker’s Healthcare list as one of the 150 Great Places to Work in Healthcare in 2018, as well as one of Glassdoor’s Employees’ Choice Best Place to Work for 2018. We’re treating cancer, one patient at a time. Join us and make a difference every day.