Job Overview: Execute engaging content across digital sport platforms that focuses promoting student-athlete accomplishments while maximizing exposure. Analyze and compile metrics to assist with content decisions and showing progress towards KPIs. Serve as an internal and external resource when it comes to the digital consumption of college sports.
Job Responsibilities Lead the execution of sport-specific digital strategies, focusing on the following: student-athlete storytelling; driving season-long fan engagement with key digital and social platforms; growing an NCAA sport’s brand and public perception; assisting with revenue-generating opportunities Additional Sport social media community management assignments TBD. Produce multimedia content for social media channels including graphic, video, photography, audio, and text. Live, breathe, understand, and advocate for digital sport communities to help drive stakeholder goals. Will be the public voice on several social media accounts and must have proven sound judgment as to what is posted. Compile, analyze and react to social platform metrics on a daily, weekly, and monthly basis. Assist with the management of the digital rights partnership with Turner Sports with the primary goal of creating more cohesive and engaging content across platforms. Communicate and educate NCAA membership and national office stakeholders on issues surrounding and performance of digital and social media. Serve as a resource to other Championships and Alliances departments related to the update and approval of content on and surrounding NCAA digital and social platforms. Protect the NCAA brand by navigating policies and guidelines with a focus on partner support and success. Other duties as assigned.
Bachelor's degree required.
One to three years digital and/or social media experience.
Passionate interest in college sports
Excellent written and oral presentation skills.
Strong organizational skills.
Vaccinated for COVID-19.
Experience in sports, entertainment, or related industries (preferred).
Experience in committee and project team decision-making process (preferred).