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Assistant Director of Digital and Social Media (Women's Basketball Lead)
Overview: Lead the women’s basketball digital strategy with innovative content and storytelling that drives maximum exposure and brand affinity. Manage the day-to-day relationship with key vendors, including NCAA Photos. Serve as an internal and external subject-matter expert when it comes to the digital consumption of college sports. Job Responsibilities Responsible for oversight of the NCAA women’s basketball digital strategy, focusing on the following: student-athlete storytelling; Women’s Final Four event digital strategy development and execution; driving season-long fan engagement with key digital and social platforms; growing the NCAA women’s basketball brand and public perception; and assisting with revenue-generating opportunities. Additional sport-specific social


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