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(Senior) Marketing Manager
Responsibilities Devise credit card spending stimulation and merchant promotion strategies and plans for different segments to drive credit card sales, mobile payment penetration and active card penetration that are in line with the business targets. Be accountable for the end-to-end execution of the market programs, from merchant liaison, mechanics design, proposals preparation, liaison with internal departments, offer fulfillment, marketing communication development (eg promotional eDM and SMS, mobile app and social media, POSM, advertisement, internal staff communications), and post-program evaluations etc. Closely monitor business performance and propose catch-up plans and actions whenever appropriate Develop and maintain stro


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