RESPONSIBILITIES: Responsible for the creation and organization of original content for distribution by GVSU Athletics. Position will provide oversight on graphic design, video content and creative services. Lead ideation with graphics, video and motion graphics content for use on social media, websites, in-venue boards and other platforms. Assist with the execution on comprehensive multimedia marketing and branding plans through an integrated approach.
1.GRAPHIC DESIGN: Responsible for development & management of design elements. •Serve as a key strategist and creative director/producer for the creation of engaging digital graphics and motion graphics to promote events, accolades, awards and recognition of GVSU Athletics. •Conceptualization, design and production communication material (such as print collateral, signage, advertising, environmental graphics, and digital and interactive media. •Create effective and accessible design elements for social media, websites, video boards and applications. Creates motion graphics for use in multi-media presentations. •Designs and collaborates on digital assets within sport specific branding as needed. •Create concept compositions, graphic templates and layouts. •Adhere to established brand guidelines.
2.VIDEO/PHOTOGRAPHY: Assist with video content for the promotion of GVSU Athletics. •Creative content to tell the story of GVSU Athletics. •Conceptualize, film and edit professional storytelling videos and/or photos.
3.LEADERSHIP: •Recruit, manage, train and lead intern and part-time staff including professional development. •Identify emerging trends as well as industry standards and incorporate into creative content. •May have to work with outside production vendors. •Collect, organize and execute creative content from multiple departments and manage varying projects simultaneously. •Adhere to university, conference, GVSU Athletics and NCAA policies and procedures
Bachelor’s degree in Graphic Design, Communications, Digital Marketing or related major
Two years’ experience directly related creative design experience
High proficiency and demonstrated working experience in Adobe Creative Suite, primarily Photoshop, Illustrator, In-Design, After Effects and other photography software.
Advanced knowledge of full range of production techniques including graphics, photography, videotaping, lighting, editing methods and equipment.
Working knowledge of social media platforms and a passion for sports
Early morning, evening and weekend work is required.
Effective creative, verbal and written communications skills
Ability to succeed in a fast-paced, deadline driven environment
Ability to manage multiple tasks and projects
Efficient organizational skills with the ability to collaborate with team
Grand Valley State University is a NCAA Division II institution that values inclusiveness in all aspects of university business. We are located in Allendale, MI, just 12 miles outside of Grand Rapids, the second largest city in Michigan. Our student population averages 25,000. Laker Athletics has placed first or second in the NACDA Learfield Sports Academy's Directors' Cup for the past 18 years.