Marketing Campaign Director - (Covington, Kentucky, United States)
Location: Covington, Kentucky
Internal Number: 17536863376
Healthcare Without Rival
Premise Health is the world's leading direct healthcare provider and one of the largest digital providers in the country, serving over 11 million eligible lives across more than 2,500 of the largest commercial and municipal employers in the U.S. Premise partners with its clients to offer fully connected care - in-person and in the digital environment. It operates more than 800 onsite and nearsite wellness centers in 45 states and Guam, delivering care through the Digital Wellness Center and onsite, nearsite, mobile, and event solutions.
Premise delivers value by simplifying complexity and breaking down barriers to give diverse member populations access to convenient, integrated, high-quality care. We offer more than 30 products, delivering the breadth and depth of care required to serve organizations' total populations. The result is healthcare that meets the needs of members and their families, helping them live healthier while lowering costs for organizations.
Premise offers a wide range of dynamic, purpose-driven career opportunities. We are currently looking for a Marketing Campaign Director to join our team in Brentwood, TN.
About the role:
As the Marketing Campaign Director you will be instrumental in building and leading the strategy and team to look at a complete member engagement journey from client implementation and eligibility through to member awareness, consideration, selection, engagement, loyalty and advocacy. Then designing and developing effective, data-driven marketing campaigns to guide members through the journey. The Member Engagement Marketing Campaign Director works with peers who lead Creative and Marketing Operations to deliver high-quality, cost-effective Member Engagement Marketing Campaigns that deliver meaningful utilization of Premise Health products and services. Member Engagement Marketing campaigns and strategies need to fit within a complex B2B2C marketing environment and need to be designed and developed across multiple marketing channels and mediums.
Work closely with all functions of the Member Engagement team to provide full-service support to internal and external clients. This could be everything from creating workflow efficiencies, developing briefing guidelines and approval processes, developing campaign success metrics, etc
Lead the team that defines and drives the creation of effective data driven marketing strategies and campaigns to promote member awareness, consideration, selection, engagement, loyalty and advocacy.
Lead the team that nurtures new enterprise clients through implementation by setting a foundation of a strong Member Engagement Marketing plan.
Director has a critical player-coach role who can work with team to create the foundation for success by helping to define segments, advance the practice of using data and insights to develop effective campaigns, mature the briefing process, etc.
Provide guidance, feedback and mentorship to team on outstanding brief creation and on providing clear, creative and critical feedback to creative output from in-house or external agencies.
Identifies and raises skill gaps in the member engagement marketing team and helps develop solutions to address them including mentoring, training, hiring, etc.
Ultimately accountable for quality of briefs and final marketing campaigns approval to achieve business objectives and KPI's.
Collaborate with product owners and operations on the development of member centric marketing initiatives, campaigns and strategies and build advocacy for continuing to evolve and innovate the approach to member engagement marketing.
Bachelor's degree in Marketing, Business, Technology or related field required, Master's degree preferred
10+ years in marketing (ideally with a blend of B2C or B2B2C), marketing technology or marketing strategy
Ideally a blend of agency and in-house marketing experience
Experience with Saleforces Marketing Cloud, Google Analytics and various digital and content marketing platforms
Marketing experience with a wide variety of channels is a must including content marketing, SEO, email, text, social, events, webinars, etc.
Knowledge and Skills:
Enthusiastic about building, transforming and continuing to innovate member engagement marketing strategy inside a large well-established business
Passionate about developing and building an innovative member-centric marketing strategy team
Compelling communication skills, persuasive storyteller and a big-picture thinker: strategic, critical and creative
Flexible and curious self-starter, habitually exceeding expectations and naturally pushing boundaries
Adept at utilizing the power of data to inform decisions, loves problem solving and is driven by getting things done
Superior and proven stakeholder management skills that can build advocacy and gain alignment across different stakeholder functions, personalities and priorities
Team player with a can do attitude; who demonstrates initiative, thrives in a fast paced, collaborative work environment
Work-life balance is at the foundation of how decisions are made and where Premise is headed. We can only help people get, stay, and be well if we do the same for ourselves. In addition to competitive pay, Premise offers benefits packages including medical, dental, vision, life insurance, 401(k), paid holidays and vacation time, a company-sponsored wellness program, and much more our talent acquisition team will be happy to share with you.
Premise Health is an equal opportunity employer; we value inclusion, and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.
To support Premise Health's commitment to the safety, health and wellbeing of our team members, clients and patients, we are requiring all new team members to be fully vaccinated with a COVID-19 vaccine*, except where a reasonable medical or religious accommodation can be granted. Should you be offered and accept a position with Premise Health, you will be required to provide your proof of vaccination in the form of your CDC vaccination card as part of the pre-employment onboarding process.