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Western Michigan University
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Director of Marketing & Fan Engagement
Position Summary: Responsible for the development of athletics marketing plans, implementation of promotions and developing engagement strategies while working with alumni, campus and community groups to increase fans/attendance and support revenue goals for the department.
Duties & Responsibilities: Responsible for the development and execution of marketing plans. Responsible for assisting with the creative process for all advertising and promotional materials. Serves as the Athletics representative with the Mt. Pleasant Sports Commission, Convention and Visitors Bureau, and Campus Marketing Committee. Oversight of Marketing & Fan Engagement staff. Serves as the liaison for football & basketball band affairs. Oversight of spirit groups, to include the cheerleading and dance teams. O
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