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Senior Marketing Manager, Digital Sales
The Digital Sales & Marketing Team is on the lookout for a versatile, hands-on, self-starter Senior Marketing Manager to drive the Citi branded credit card and personal loans businesses. Your challenge is threefold: Acquisition Strategy: Develop in consultation with channel experts the full funnel marketing strategy and execution plan that drives awareness, increases demand, and engages with the customer base to deliver against Plan volumes and CPAs Develop and optimise, in collaboration with stakeholders, the customer value propositions, key messages and creative concepts as part of the new to bank marketing strategy Partner with local, regional and global stakeholders to coordinate, test, learn and optimise a roadmap


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