At HSBC, the health and well-being of our employees remains of utmost importance. Many of our roles are permitted to work from home (in states in which HSBC is licensed to operate) until further notice. Upon resumption of normal operations, this role may be performed at our New York, New York office.
The Global Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.
This role is responsible for supporting an hybrid events strategy (in-person/virtual) for HSBC US events, including third party sponsorships, proprietary events, and client engagement tactics. As a member of the events team, this individual is responsible for implementation of live and virtual event experiences including thought leadership/content webinars and experiential programs that facilitate an unmatched customer experience. This includes reinforcing HSBC core values and amplifying a holistic strategy from pre to post event.
The role holder is responsible for:
Help to develop and execute event strategies to support revenue maximization and market/wallet share for the line of business, in alignment with the strategic business goals and bought into by all stakeholders
Help coordinate event logistics including invite copy creation/strategy, virtual/live platform/venue set up, session and speaker logistics, social media amplification, post recaps via PowerPoint presentations, name badges, promotional gifts and more
Project manage third party sponsorships and partnerships from contract stage to delivery, ensuring all contractual benefits are utilized and leveraged
Support brand partnerships and ticket allocation for the business
Create and update event toolkits for frontline staff as a sales enablement tool
Manage event updates on marketing hub (intranet) and events calendar
Prepare bi-weekly and monthly event updates for various internal communications
Help identify virtual platforms and contribute to the negotiation of virtual platform contracts and well as vendor management.
Measure results (evaluations, attendance, feedback) on all events and communicate findings back to key stakeholders. Modify processes to adopt best practices and incorporate feedback as appropriate
Instill trust and confidence with our stakeholders, sponsors and partners and cement yourself as trusted partners in their event processes.
Track action items and deliverables for each project and lead reviews with project stakeholders on a weekly basis.
Keep up with industry trends and make recommendations on new platforms (i.e. Clubhouse, LinkedIn Live) and processes to make our business more effective.
Process oriented mind that can help refine our processes and best practices over time.
Collaborate with global events and marketing teams to ensure alignment and best practice sharing
Ability to brief agencies when applicable by writing creative briefs and project managing the creative/concepts.
Manage event budget
Holders of this role are expected to demonstrate a good understanding of key trends and areas of innovation which influence the way we interact and engage with our external customers, internal stakeholders and audiences throughout the event experience. These should include digital marketing, new technology, Marketing Automation, Customer Relationship Management, Agile working practices, and data and analytical tools, and how this helps HSBC to be more customer centric.
HSBC was born from one small idea: a local bank serving international needs. We started our business in Hong Kong in 1865. In 2015, HSBC celebrates its 150th year anniversary. Over the years, HSBC grew through expanding its branch network, offering new products and establishing its own investment banking arm.
We aim to be where the growth is, connecting customers to opportunities, enabling businesses to thrive and economies to prosper, and ultimately helping people fulfill their hopes and realize their ambitions.
• Located in 72 countries and territories
• Serving around 48 million customers
• Supported by over 268,000* people
• Head office in US is New York City
We aim to be dependable, open and connected in everything we do. We want to ensure that our employees feel able to stand up for what is right, highlight potential risks and act with integrity, even when faced with pressure to act otherwise. By doing so, we will be able to meet expectations of society, customers, regulators and investors. To make sure everybody at HSBC lives up to these values, they are a part of everyone's annual performance review.
At HSBC, you will find that we are dependable, o...pen to different ideas and cultures, and connected to customers, communities, regulators and each other. Our culture has a family feel to it – our employees are encouraged to work together to reach a common goal. This idea is supported and encouraged at the leadership level and passed down.
Our size and global reach mean more opportunities for you to grow your career with us.
We are looking for forward-thinking, driven, perceptive candidates to help our customers realise their hopes, dreams and ambitions.
This means people who are dependable, open to different ideas and cultures, and enjoy being part of a team; people who have the potential to become the future leaders of HSBC.
We encourage you to drive your own development and build your network within your office and around the world.
We provide the opportunities for you to connect with customers, colleagues and the communities in which we operate.