Design and implement strategies of China digital marketing and social media (paid and organic), Search Engine Marketing and Search Engine Optimisation campaigns for the Bank.
Communicate with global team to further develop and plan digital strategies for China.
Plan and execute own marketing campaigns and digital marketing initiatives to generate brand awareness, driving traffic and lead generation.
Plan and own the digital marketing work process, establishing good working relationships with internal stakeholders and team mates.
Content creation, content curation and copywriting in Mandarin for the Bank???s various communication channels e.g. print, internet, intranet, bank apps for client engagement, WeChat, Weibo, etc. that draws and converts our target groups
Measure and report ROI, gain insights and assess against goals
WORK EXPERIENCE REQUIREMENTS
Demonstrable hands-on experience/ potential in the China digital marketing space plus willing attitude to learn
Proven skills in identifying target segments and in creatively devising communication messages/ translation copy that engage, educate and motivate
Good eye for design and has a love for great copy and witty communication in native mandarin
Solid knowledge of the various marketing disciplines of PR, branding, advertising, event management and online marketing
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets