$4,104 - $7,425 per month plus excellent paid benefits. (Anticipated salary will be $4,104 – $4,514 per month, depending on the qualifications of the successful finalist.)
Under general direction by the Senior Associate Athletics Director, the Senior Communications Specialist is independently responsible for all aspects of the collection, dissemination, and cataloguing of athletic publicity and statistics. This position is directly responsible for athletic event staffing (student assistants for statistical reporting related to the collection of data) and publicity.
Duties include but are not limited to: Responsible for the planning, lead direction, coordination and execution of all athletics communications emanating from the athletic environment. Represent Athletics by serving on the campus University Communications Team. Direct and coordinate all media requests for all athletic events. Responsible for appropriate documentation and cataloguing of all statistics, records, and general information relating to athletics. Responsible for developing, in conjunction with the Athletic Director/designee, a public relations and log branding guide. Serve as prime contact for internal and external constituents and handles more sensitive and complex media contacts. Advises management in the handling of media issues. Serve on appropriate committees as assigned. Provide input to the strategic planning for integration of the Athletic Department as a component of student life and the university as a whole. Lead the day-to-day operations of the Sports Information unit within the scope of the Athletic Department’s mission and the mission of the university. Write, edit, and produce media guides for all sports programs. Assist coaches with writing and disseminating appropriate recruiting materials for specific sports programs. Write, edit, and produce brochures and other peripheral media for the appropriate marketing and publicity of the Athletic Department. Implement and develop proper logo usage and guidelines. Write scripts and communication for athletic events such as: Student Awards Banquet, Presidential Athlete Awards, Crab Feed and etc. Provide leadership and direction to community/campus volunteers in preparation/administration of athletic events. Facilitate logistical and administrative aspects of event preparation. Ensuring deadlines are met, write and publish game recaps for all sports with support from assisting Public Affairs/Communications Specialists. Make website updates to include bios for student athletes, staff and coaches. Oversee production of the CCAA Network. Oversee production of content for Athletics Video Board and touchscreen. Other duties as assigned.
Minimum Qualifications: Education: Minimum 5 years of related professional or technical experience. (Experience working in an intercollegiate, NCAA, or similar intercollegiate athletic environment, including a junior college environment, highly preferred.)
Education: Bachelor’s degree in journalism, marketing, public relations, communications or related field.
Preferred Qualifications: Master’s degree. Prior sports information work experience at a comprehensive University Intercollegiate Athletics program, to include writing official athletics communication such as media press releases. Prior experience at the NCAA Division II level (or above NCAA Division I or at conference level). Knowledge of the statistical and reporting requirements of the NCAA, CCAA, CSU, and the university. Experience with marketing and promotions on game day. Experience with the following software programs: ARMS, Pixellot, BlueFrame, StatCrew for Basketball, Volleyball and Soccer, SIDEARM and The Automated Scorebook for Baseball and Softball. Ability to work autonomously with minimal supervision. Demonstrated attention to detail.
Comprehensive and in-depth knowledge of and ability to apply standard theories, practices, principles, methods, procedures, and techniques related to communication, public affairs, media and/or marketing theories and concepts in order to develop and execute communication strategies and plans to promote and position the university. Working knowledge of protocols and institutional etiquette related to public and media relations. Thorough knowledge and understanding of media outlets including print, television, and radio. Working knowledge of applicable software packages. Strong writing and editing skills to quickly produce clear and concise standard documents for internal and external publication. Solid foundation in grammar, spelling, and the composition of various communication vehicles are essential. Ability to appropriately handle sensitive and confidential information. Working knowledge of summary statistics as they relate to research or sports information. Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills to develop and maintain relationships within the university and community and with the media. Demonstrated ability to keep abreast of public policy, public affairs issues, campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage. Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for the university and events. Ability to apply appropriate statistical techniques and methods to research or sports information. Ability to analyze and select pertinent facts and integrate them into communication vehicles. Thorough knowledge of web communication techniques, vehicles and formats. Ability to effectively use web technology to achieve communication goals. Strong story development and journalistic writing skills, as well as advanced editorial skills. Knowledge of interview techniques and the ability to define and deliver media messages. Working knowledge of marketing and research techniques and methods. Ability to apply market research to identify communication needs and target audiences. Ability to provide lead work direction. Ability to build and manage more sophisticated media contacts. Ability to effectively manage media relations and apply effective media strategies and techniques. Working knowledge of appropriate use of statistical techniques. Thorough knowledge of applicable copyright and other laws pertaining to written materials, publications, confidentiality, publications and the news media. Expert networking and interpersonal skills including strong consultative and persuasive skills to work with internal and external constituents and the media. Ability to use market research to enhance the impact of communication strategies and campaigns. Expert knowledge of university communication objectives and ability to translate them into effective communication and media campaigns. Ability to understand issues from a broad, strategic perspective. Demonstrated ability to market story concepts to university officials and media outlets. Demonstrated organizational skills.
Special Conditions: Requires nights and weekends as dictated by sports schedules.