This Senior Marketing Director will be responsible to: Lead the marketing and communications teams - Inspire and motivate others to perform well; provide appropriate recognition and coaching; display passion and optimism; mobilize others to fulfill the vision; Inspire respect and trust; delegate and engage staff appropriately; communicate change effectively; provide regular performance feedback; foster quality focus in others; Embrace accountability. Oversee the development of the Hospital's communications including advertising, the annual report, marketing collateral materials. Define research requirements and key performance indicators, and measures, tracks and reports success of marketing efforts. Communicate and apply market research insights