The Product Specialist is an intermediate level position responsible for the development of product plans, strategies and tactics in coordination with the Product Management team.The overall objective of this role is to coordinate the promotion of products to develop new markets, increase share of market and obtain competitive position. Responsibilities: Assist the customer lifecycle strategy from acquisition through early client engagement and implement strategies to optimize portfolio performance Assess relevant customer, competitor, and industry insights to help define strategies to improve client experience and portfolio growth Provide insight and recommendations on innovative product development, product targeting, and segmentat