Director of Marketing, Office of Executive and Continuing Legal Education Georgetown University Law Center

Located in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world.

Requirements

Director of Marketing, Office of Executive and Continuing Legal Education - Georgetown University Law Center

Georgetown Law's Office of Executive and Continuing Legal Education provides high-quality educational opportunities for lawyers and law-related professionals to fulfill their life-long learning needs.

Job Overview

The Director of Marketing plays a vital role in the success of the Office of Executive and Continuing Legal Education. They are responsible for creating and executing marketing and sponsorship strategies to generate revenue and grow awareness of CLE conferences (in-person and online), Executive Education programming (open enrollment and customized programming) and other programs and services the office provides. The position is responsible for promotion and management of the brand. Further, they have an important role in managing key components of the office's web site and ensuring an accurate and easy to navigate user experience; and are responsible for integrity of data and analysis of customer data, as well as the relationship building and recruiting sponsors for some conferences.

Work Interactions

The Director of Marketing has an integral role in the day-to-day business of the office. Reporting directly to the Executive Director, they work closely with the Executive Director, Senior Directors, and programming team members to create marketing strategies for revenue generation. They interact regularly with CLE program advisory board members and Executive Education prospective clients (attorneys and legal professionals from all over the world), partners and professional development staff at law firms, Georgetown Law Center/Institute directors and staff, and University faculty and staff.

The Director of Marketing also interacts regularly with outside vendors, such as printers, consultants, and graphic designers; helps the office meet annual revenue targets; collaborates with senior leadership, including the Dean's Chief of Staff, to develop growth plans for the office, and supervises student workers and may supervise one administrative coordinator position.

Qualifications

• Bachelor's degree in marketing, business administration, communications, or related field of study
• 6 years of progressively challenging marketing or business development experience
• Thorough understanding of marketing strategies and practices
• Strong verbal and written communication skills
• Excellent interpersonal, customer service, and organizational skills
• Strong collaboration, analytical and problem-solving skills
• Experience with Canva, Cvent, Salesforce or comparable CRM software, and Adobe

Preferred qualification

Master's degree or comparable experience

Work Mode: Hybrid 2 Days. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University. Such review may necessitate a change to a position's mode of work designation. Complete details about Georgetown University's mode of work designations for staff and AAP positions can be found on the Department of Human Resources Mode of Work Designation.

Current Georgetown Employees:

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Submission Guidelines:

Please note that in order to be considered an applicant for any position at Georgetown University you must submit a cover letter and resume for each position of interest for which you believe you are qualified. These documents are not kept on file for future positions.

Need Assistance:

If you are a qualified individual with a disability and need a reasonable accommodation for any part of the application and hiring process, please click here for more information, or contact the Office of Institutional Diversity, Equity, and Affirmative Action (IDEAA) at 202-687-4798 or ideaa@georgetown.edu.

Need some assistance with the application process? Please call 202-687-2500. For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown's commitment to its employees, please visit the Georgetown Works website.

EEO Statement:

Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law.

Benefits:

Georgetown University offers a wide variety of comprehensive and competitive benefits. Benefits packages include comprehensive health, dental and vision plans, disability and life insurance coverage, retirement savings programs, tuition assistance, voluntary insurance options (including group legal, accident, and critical illness), and much more. Whatever your need, the Office of Faculty and Staff Benefits will be standing by to support you. You can learn more about the benefits offered to eligible faculty and staff at https://benefits.georgetown.edu or view the online interactive benefits guide for more information.


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