Are you looking for your next career challenge? We are excited to be recruiting a Director, CRMStrategy who is passionate about data, lifecycle marketing and personalized comms! The incumbent will be a senior member of the Digital Strategy team, helping to drive the strategic goals of the Marketing and Communications department through use of newsletters and CDP data.
Reporting to our Vice President, Digital Strategy, you will:
Develop and implement a comprehensive strategy and multi-year roadmap for a best-in-class lifecycle marketing engine that enables personalized communications to deliver the right message to the right person at the right time in alignment with our business goals.
Develop our newsletter strategy and build a full suite of newsletters.
Drive CRM best practices across the organization, managing people and processes cross-functionally to ensure adoption.
Develop monthly evergreen email calendars leveraging the work of the strategy, brand and editorial teams
Oversee and complete creative briefs for new and existing campaigns.
Develop and implement an ongoing testing regimen (subject lines, cohorts, layout, format, frequency, etc.) to continuously improve email performance focused on user engagement and conversion
Partner with data and analytic team to develop weekly, monthly, and ad hoc reporting on email performance
Conduct a strategic review of existing CRM channels with a start/stop/continue lens and build out new CRM channels to establish efficient new growth.
Participate in the development of detailed customer journey flows with actionable triggers to drive conversion and engagement based on customer insights.
Stay informed on market trends and retention standard methodologies, including personalization, CRM flows, email deliverability, and innovative creative approaches.
10+ years of experience in CRM or other related functions.
Disposition to thrive in a fast-paced, matrixed environment
The ability to dig into large sets of data to interpret findings, analyze trends, recognize anomalies and make recommendations for testing.
Experience creating newsletter strategies
Experience working with a CDP
Management experience leading CRM teams and managing outside agencies.
Critical thinking and problem solving with a positive attitude is a must.
Strong project management skills and attention to detail.
Superior written and oral communication and executive presentation skills.
A passion for helping people who are fighting cancer
As one of the world's premier cancer centers, Memorial Sloan-Kettering Cancer Center is committed to exceptional patient care, leading-edge research, and superb educational programs. The close collaboration between our physicians and scientists is one of our unique strengths, enabling us to provide patients with the best care available today as we work to discover more effective strategies to prevent, control, and ultimately cure cancer in the future. Our education programs train future physicians and scientists, and the knowledge and experience they gain at Memorial Sloan-Kettering has an impact on cancer treatment and the biomedical research agenda around the world.