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Western Michigan University
KALAMAZOO, Michigan
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Loyola Marymount University
Los Angeles, California
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Associate Director of Marketing
Overview: The Associate Director of Marketing is an integral member of the Marketing and Communications department with a particular role emphasis on managing the department’s marketing operations and media buying, including subscription and single ticket event advertising. Key functions include direct mail strategy and project management, digital and social media advertising planning, brand execution across channels, media buying, and related external and vendor relationship management to generate ticket sales and revenue. The position is the primary manager of the marketing expense budgets for the organization, and is responsible for expense oversight, reporting, and projections.
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