Develops and executes a creative marketing, social media, and public relations plan that will allow the department to maximize its revenue potential and attendance while building the brand image of the FIU Panthers locally, regionally, nationally, and internationally. Plans and directs the department through social media, advertising, promotions, and grassroots marketing and community activities. Serves as a member of the Senior Leadership Team of the Department of Intercollegiate Athletics. Contributes to the mission and vision of a strong, Division I-A intercollegiate athletic program. Develops and monitors unit budget and ensures units stays within allocated budget. Establishes departmental policies and procedures for the procurement of goods and services. Maintains c