Assistant Director of Marketing & Creative Content (Athletics)
Location: Nashville, Tennessee
Required Education: 4 Year Degree
Internal Number: ASSIS001207
This position will assist in the day-to-day operations of the Athletics Marketing Department along with the Director of Athletics Marketing, and will work directly with all of Lipscomb’s varsity athletics programs on marketing and promotions related activities with a focus on revenue generation, attendance, atmosphere and branding.
Knowledge, Skills, & Abilities
Strong working knowledge of social media strategies, techniques and trends. Experience conceptualizing, executing and analyzing results of social media campaigns using data-driven techniques.
Experience in Adobe Creative Suite (especially Photoshop, Illustrator, and Lightroom), Microsoft Office, & Google Drive Applications
Strong skills in graphic design are required
Ability to communicate effectively both verbally and in written communication skills.
Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
Ability to use independent judgment and to gather, manage and impart information to internal and external audiences.
Ability to juggle multiple tasks simultaneously in fast-paced environments.
Overall knowledge of the sports and entertainment industry.
Typical Duties & Responsibilities
Serve on the team tasked with annually meeting the department’s set revenue and attendance goals for all ticketed sports
Oversees and leads the department in all creative media initiatives to include graphic design and photography as they relate to social media and telling the story of Lipscomb Athletics
Assist and advance social media and other digital marketing efforts through the creation of promotional materials for athletic teams, and other areas such as ticket sales, promotions, development and communications
Contribute to the development, coordination, and implementation of marketing & promotional plans and game presentation for all sports
Perform marketing & promotional operations related to fan experience for Men’s Basketball game days
Assist with sponsorship fulfillment and needs
Assist with Campus & Community Engagement efforts including, but not limited to student-athlete appearances around campus and Lipscomb Athletics’ Read to Succeed with the Bisons program
Assist in efforts to increase Junior Bison Club memberships
Lipscomb University is a liberal arts teaching and research institution committed to being intentionally, courageously and graciously Christian. Our mission is to integrate Christian faith and practice with academic excellence, not only in the classroom but also by involvement in numerous services to the church and the larger community. It is a place that sees the city as our campus and the world as our classroom. This is what grounds us, and it is also what has grown us.
With more than 4,600 students, Lipscomb University was recently named by the Chronicle of Higher Education as one of the fastest-growing private doctoral universities in the nation with a 10-year growth rate of 80.6 percent. Lipscomb is a dynamic university offering students a choice of more than 200 undergraduate programs of study, 24 master’s degrees in 70 fields of study, four education specialist degrees and three doctoral degrees. In addition to Lipscomb’s residential campus in the Green Hills area of Nashville, Tennessee, the university has locations in downtown Nashville and Franklin, Tennessee, as well as a robust online program.
Today, Lipscomb is nationally ranked for its innovation, programs and s...ervice. Each year, Lipscomb students contribute an average of 60,000 hours of service to nonprofits and organizations. Classified as a national university by U.S. News & World Report, Lipscomb University is classified as a doctoral university by the Carnegie Foundation, placing it among 7 percent of schools nationwide.
At the heart of Lipscomb University are more than 940 full-time faculty and staff who are committed to creating a lasting impact beyond the campus, serving the good of humanity to the glory of God. As you learn more about Lipscomb, we hope you find it to be a place that is joyfully and energetically committed to God and a place where you truly want to share and invest your talents and skills.