Departmental Assistant - Marketing Assistant (Post Grad Internship)
University of Massachusetts Amherst
Location: Amherst, Massachusetts
Required Education: 4 Year Degree
Perform the coordination and logistics of set up and execution of UMass football gameday fan experiences and hospitality offerings. Furthermore, tasked with carrying out various elements of the 2022 football strategic marketing plans.
Assist the Assistant Athletic Director – Sales, Marketing and Fan Experience, to coordinate gameday hospitality and fan experience offerings.
Monitor and utilize detailed budget for purposes of securing all requisite materials for conducting hospitality elements of marketing plan.
Coordinate and promote aspects of the UMass football gameday experience, and managing the planning, staffing, ordering, and set up of elements involved in pregame fan and patron experiences.
Assist in aspects of community and campus outreach efforts, aimed at growing home football attendance and interest amongst general fans and students.
Establish relationships within the community with key groups such as youth sport leagues, scouts, and schools to promote group outing opportunities.
Assist marketing staff on various projects and special events as assigned.
Responsible for strict adherence to NCAA, conference, university, state and federal rules and regulations.
Aide in continually enhancing the football gameday experience, and capitalizing on promotional opportunities, on an on-going basis outside of the traditional football season.