The International Institute of Building Enclosure Consultants (IIBEC), an international professional association headquartered in Raleigh, North Carolina seeks a Manager of Marketing & Sales to join our team! Under the leadership of our Chief Operating Officer, this role is responsible for creating a strong brand and consistent message and generating revenue through trade show exhibitions, advertising, sponsorships and partnerships.

PRIMARY RESPONSIBILITIES

• Execute marketing plans and strategies
• Create and execute email campaigns
• Market initiatives through social media channels
• Plan and secure media advertising internally and externally
• Create presentations, signage and trade show materials
• Develop and edit website content
• Exhibit at trade shows (3-4 times annually)
• Provide ongoing metrics as means of analyzing, maximizing and improving web traffic, online and target marketing opportunities to leadership
• Manage marketing and sales budget and prepare annual budget
• Generate revenue in sponsorships, advertising and exhibition to meet targets and budget objectives
• Identify, prioritize and pursue new partners, sponsors, exhibitors and advertisers
• Provide analytics to advertisers, sponsors and exhibitors
• Maintain precise records of communications with existing and potential sponsors, exhibitors and advertisers and update database as required

REQUIREMENTS

• Qualified candidates will possess a bachelor’s degree in Business Administration, Marketing, Communications, or related focus
• Minimum of 3-5 marketing/sales experience
• Familiarity with social platforms and social media management tools
• Strong communication and interpersonal skills working with team, members and marketing vendors
• Proficiency in Adobe Creative Suite
• Experience in WordPress or similar CMS
• Familiarity with SurveyMonkey, Google Analytics and MailChimp
• Excellent communication, organization and interpersonal skills, as well as ability to influence and negotiate
• Association and database experience a plus