The University Athletic Association at the University of Florida is searching for a Director of CRM & Analytics to serve as a critical member of the Revenue Generation & Analytics team. Responsibilities include supporting the UAA’s Strategic Purpose through analytical support and revenue generation, and utilizing data to create personalized experiences and improve engagement with fans. This position also serves as an expert on revenue generation data and analytics. This includes overseeing the CRM system, analyzing the effectiveness of sales campaigns, creating visualizations of data, and creating and executing new revenue generating initiatives. This posting will remain open until a qualified candidate is chosen.