POSITION OVERVIEW & DESCRIPTION

The Sponsorship & Exhibition Sales Manager acts as an essential team member responsible for selling exhibition space and sponsorships for NACAC events & meetings and sponsorships for NACAC education and training and research initiatives.

RESPONSIBILITIES:

• Develop and grow relationships with current and new accounts through scheduled calls, in-person meetings and by attending industry events

• Sales lead on assigned exhibitions and meetings. Responsible for managing sales budget, sales goals and responsibilities related to maximizing sales pre-show, on-site and post-show.

• Develop NACAC’s annual sales/sponsorship strategy and manage the ongoing evaluation and measurement
• Manage outbound sales calls daily to domestic and global clients.
• Willingness and ability to travel to conferences and events in the US and potentially abroad to sell and promote NACAC opportunities
• Develop creative and impactful ways to tailor and pitch sponsorship opportunities for year-round engagement
• Collaborate with the communications and marketing teams to develop and manage digital sales collateral and materials
• Maintain the sponsorship and exhibition prospect and sales pipeline
• Generate and identify sales opportunities through research, analysis, and discovery, following up on leads in a timely manner and qualifying new companies to exhibit
• Spearhead the development of an exhibition and sponsorship priority points program
• Prepare progress reports and budget reports on a regular basis
• Communicate timelines and fulfillment deadlines for sponsors and exhibitors
• Assist with first right of refusal for sponsors and exhibitors and maintain records of communication
• Assist onsite to ensure sponsor and exhibitor benefits are actualized and logged for reporting
• Other duties as assigned

• Minimum of three to five years of sales experience, preferably event/tradeshow experience
• Bachelor’s degree is desired but not required.
• Association and/or higher education experience desired but not required.
• Ability to generate revenue through the fulfilment of target sales for sponsorships, exhibit packages, exhibit floor space and advertisements.
• Management position; may supervise 1-2 sales fulfilment staff members
• Familiarity with key account management strategies, catering to small, midsize, and large accounts, building programs and packages that align with their ROI.
• Strong interpersonal and customer oral, written and presentation skills.
• Proficiency in Microsoft Office Suite and knowledge of various software including Salesforce
• Experience with A2Z or other exhibit floor plan space-draw programs.
• Ability to meet deadlines, manage multiple tasks and adjust workload to meet shifting priorities
• Extreme mindfulness with high-volume activity
• Strong administrative, communication, and writing skills
• Professionally represent NACAC at all times with honesty and integrity
• Ability to work effectively both individually and in a team environment
• Some travel required, including evenings and weekends
• Ability to walk or stand for extended periods of time on-site during events
• Some physical activity required (ability to lift to 30 lbs.; pack/unpack show shipment; onsite office set-up)