Essential Functions

1. Prior experience / skillset with email and digital marketing strategies at the professional and or collegiate athletics level is a requirement.
2. Work closely with internal stakeholders (Ticket Office, Ticket Sales, Tigers Unlimited, Graphic Design, IT, Data Architect) to advise on best practices, strategy data and 1:1 fan engagement segments.
3. Develop and maintain a comprehensive email communications calendar.
4. Create and send marketing emails that aligns with overall strategy and communications timeline.
5. Working knowledge of third-party marketing/sales technology (Oracle Eloqua, Salesforce, SSB, Google Analytics).
6. Proactively schedule and maintain digital advertising schedule that aligns with overall Marketing Campaigns within the Ticket Office/TUF/Tigers Unlimited timeline.
7. Evaluate, report, and analyze on ROI performance of email/digital marketing communications.
8. Remain current on e-mail & digital marketing best practices including contact strategies, data capture and campaign analysis, and deliverability.
9. Assist in the planning and game day execution of home athletic events in support of the marketing & fan engagement/external team goal of maintaining the best fan experience in the SEC.
10. Complies with all applicable National Collegiate Athletic Association (NCAA) and Southeastern Conference (SEC) regulations in the performance of job duties.
    Education
     
    Level II- Bachelor’s degree in Marketing, Business, or related; no experience required.
     
    Level II- Bachelor’s degree in Marketing, Business, or related plus 2 years professional experience in a communications or digital marketing capacity within a collegiate or professional sports or agency setting.
    
    Level III-Bachelor’s degree in Marketing, Business or related field plus 4 years professional experience in a communications or digital marketing capacity within a collegiate or professional sports or agency setting.
     
    Supervisory Responsibility
    

    May be responsible for training, assisting, or assigning tasks to others, including graduate and undergraduate student employees. May provide input to performance reviews of other employees.

    The above essential functions are representative of major duties of positions in this job classification. Specific duties and responsibilities may vary based upon departmental needs. Other duties may be assigned like the above consistent with the knowledge, skills and abilities required for the job. Not all the duties may be assigned to a position.