Provides professional-level marketing expertise and support for the College of Engineering, including market research and analytics, planning, production, implementation and evaluation of activities.
Develop data-driven marketing campaigns and materials aimed at increasing enrollment, especially among specific demographics; increasing public awareness of research activities; and improving reputation and rankings.
Perform market research and apply it to current and future marketing activities, as well as to determine competitor offerings. Manage data analytics and adjust marketing activities as necessary.
Assist in the creation of print, video and digital materials in support of the College's mission.
Maintain a robust social media presence, to include paid advertising, and recommend new platforms as appropriate.
Identify and institute industry best practices.
Maintain supply of College-branded giveaway items.
Create and meet budgets to maximize use of funds.
Support other activities in the College of Engineering communications and marketing areas as needed.
Bachelor's degree plus three (3) years' experience in marketing, advertising or a related field. Demonstrated ability to perform and apply market research and analytics. Equivalent combination of relevant education and experience may be substituted as appropriate.
Bachelor's degree plus five (5) years' experience in a university, education or non-profit environment. Experience in photography, design and/or videography. Understanding of and experience with advertising buys. Proficiency with Microsoft Office and Adobe Creative Suite. Understanding of social media platforms.
Excellent organizational and communication skills. Ability to prioritize workload for timely completion of important tasks. Ability to maintain confidential information. Ability to thrive in a multicultural, high-tempo environment working on multiple projects at one time. Ability to demonstrate effective decision-making and problem-solving skills. Ability to develop a positive working relationship with colleagues and external vendors/clients. Ability to work independently or in a team environment.
Applicants must include in their resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
UTA is an Equal Opportunity/Affirmative Action institution. Minorities, women, veterans and persons with disabilities are encouraged to apply. Additionally, the University prohibits discrimination in employment on the basis of sexual orientation. A criminal background check will be conducted on finalists. The UTA is a tobacco free campus.
With annual research expenditures in excess of $100M, the University of Texas at Arlington is a Carnegie Research-1 “highest research activity” institution committed to life-enhancing discovery, innovative instruction, and caring community engagement. A leading institution in the heart of the thriving North Texas region, UTA nurtures minds within an environment that values excellence, ingenuity, and diversity. With a total global enrollment of over 59,000 in AY 2018-19, UTA is one of the largest institutions in the University of Texas System. Guided by its Strategic Plan Bold Solutions | Global Impact, UTA fosters interdisciplinary research and teaching to enable the sustainable megacity of the future within four broad themes: health and the human condition, sustainable urban communities, global environmental impact, and data-driven discovery. UTA was cited by U.S. News & World Report as having the second lowest average student debt among U.S. universities in 2018. U.S. News & World Report also ranks UTA fourth in the nation for undergraduate diversity. The University is a Hispanic-Serving Institution and is ranked as the top four-year college in Texas for veterans on Military Times’ 2018 Best for Vets list.