Do you live and breathe all things social? Do you understand the unique audience in each form of social media and strive to create and deliver relevant, engaging content to all? Do you understand the impact of social media on business objectives?
If so, we want to talk to you.
He/she will support the tactical management of IMG Academy’s social media marketing, including strategy, calendarization, content capture, measurement and execution across Facebook, Instagram, Snapchat, Twitter, TikTok and more. The ideal candidate is a social networking aficionado with experience in creating, updating and monitoring social media channels and measuring the effectiveness of those channels through KPI and reporting tools.
The social media specialist will also capture video and photography for social purposes.
Support the content team in executing the social strategy for IMG Academy channels.
Bring campus to life through content capture and social media management.
Identify and capture unique “in the moment” content that resonates with social trends and relevant audiences.
Manage presence in social networking sites including Facebook, Twitter, Instagram, TikTok, and other similar community sites, including timely responses to comments, direct messages, mentions and relevant keywords
Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
Track and leverage organic influencers of IMG Academy brand to reach new and valued audiences
Monitor trends in social media tools and best practices
Ideate, film and edit TikTok suited videos for the IMG Academy account and generate new ideas to increase reach, engagement levels and grow the following organically
Present reports defining progress, identify problems and solutions
Capture photography, video and work with freelancers to support marketing efforts
Use creative writing skills to support general needs to write copy
Assist with maintaining a consistent, authentic voice across all social media channels to strengthen the relationship between our social audience and IMG
Create and/or maintain positive relationships with sport community managers and student-athletes
Assist with planning and creating digital content based around the calendar of events and initiatives for assigned sports
Responsible for capturing content around key campus events including, but not limited to graduation, senior nights, drafts, academic accomplishments, signing days, etc.
Assist with updating graphics for big events and accomplishments
Knowledge, Skills and Ability:
Bachelor’s degree required in marketing, communications, social media, sport management or related field
Minimum 1-2 years of marketing and social media experience, preferably in the sports industry
Knowledge of using Premiere Pro, Photoshop, and Lightroom to edit and create content for social media use
Knowledge of social media management platforms like Sprout Social, CrowdTangle and others
Strong organizational and analytical skills
Ability to proactively identify opportunities and quickly implement solutions
Excellent oral and written communication, presentation, organization and planning skills
Capable and driven to quickly learn new technologies and continually upgrade current skill set
Must be flexible and able to work in a self-directed, rapidly changing environment
Master’s degree in marketing, sports marketing, communications or related field Interest in sports Bilingual Physical Demands and Work EnvironmentThe role will occasionally require extended and weekend hours during peak seasons The role may require lifting, moving, pushing or pulling equipment or boxes in excess of 40lbs Should be able to handle outdoor temperatures for a reasonable period of time Must be able to move around campus which includes gym, turf, fields, etc. Ability to work flexible hours to include nights, weekends and holidays is required
EEO Statement: IMG Academy is an equal opportunity employer committed to a diverse and inclusive work environment.
Want to love what you do in an environment that values learning and growth alongside other high performing individuals? If you answered yes, IMG Academy is hiring.
Our unique campus is dedicated to developing the next generation of leaders, champions and influencers. We believe that each day is an opportunity to achieve dreams and inspire greatness. As part of the IMG Family, we prepare our student-athletes to succeed, taking on life with confidence and preparedness. Through our integration of elite academics, athletics and character development, our student-athletes are prepared to rise up to their full potential – whether that’s on the field, in the classroom or in life.
We are seeking curious, caring individuals who align with our core values:
•Passionate Soul: Love what you do
•Open Mind: Never stop learning and growing
•Champions Spirit: Strive for greatness
•Helpful Heart: Lift up those around you
•Absolute Integrity: Always do the right thing