SUMMARY: Lead all marketing and promotional efforts for the University’s Department of Intercollegiate Athletics, including helping to research, create, organize, recommend, and implement comprehensive, integrated athletics marketing plans; assist in the generation of revenue via ticket sales and sponsorship sales; plan and supervise event promotions; and prepare and execute gameday activities by performing the following duties: ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. Understand and agree to abide by the mission of CBU and the CBU Athletics Department. Prepare marketing plans, conduct meetings with coaches, and work directly with other departments to ensure success by maximizing event attendance and generat