Responsibilities: Strategize and implement sales management strategic plans for core segments in Personal Banking and Wealth Management in the sphere of various banking products so as to meet the overall business objectives Lead the implementation of business strategies, proposition and tactical plan, coordinate the implementation of key strategic projects including digital initiatives and branch transformation projects Collaborate with key stakeholders including Product Manager/ Segment Manager to promote and implement the overall business strategies Recommend on sales strategies, procedures revamp and measures, etc. with the aim of boosting sales effectiveness and performance Oversee the strategic sales implementation p