Established in 1982 with a focus on establishing standards for managing construction projects, over the past 40 years Construction Management Association of America (CMAA) has become the preeminent association aiding construction professionals in garnering the education and skills to manage capital construction projects. CMAA is an association that deeply values building momentum and fostering progress for professionals and companies within the construction management industry.
CMAA is experiencing an exciting period of growth with new service lines launching. Our growth requires us to welcome talented professionals willing to take their careers to the next level.
WHAT WE ARE LOOKING FOR
In this newly created position, we are seeking a Director of Marketing Strategy who will be charged with developing and executing marketing campaigns to promote CMAA and the association’s products, programs, and events.
Reporting to the Vice President, Member Engagement, this cross-functional role is in the Member Engagement team and will work with internal stakeholders to ensure that goals are reached and that marketing projects remain on-time and on-budget.
This position plays an integral role in creating and delivering marketing content while also supporting day-to-day marketing activities. The successful candidate will:
Direct marketing efforts for all association product lines and events, including outreach to new market segments and creative direction.
Partner with internal stakeholders to promote association programs, including Certification, Membership, Professional Development, the CMAA Foundation, and others.
Work with Communications Team members to develop the overall look for each campaign and define specific design needs including ads, brochures, videos and other graphics.
Prepare promotional materials for use by 30 regional chapters, and student chapters.
Possess a bachelor’s degree in business, communications, marketing, or related field
Have 4-6 years’ experience in marketing and branding field with a focus on digital marketing. Experience with a non-profit organization or with a professional services firm preferred.
Ability to summarize metrics from analytics tools and identify trends to inform and guide digital media strategy efforts
Ability to organize resources and establish and monitor priorities
Ability to use independent judgment and to manage confidential information
Advanced verbal and written communication skills
This position is full-time and remote during standard hours (EST) and requires limited travel (up to 15%). Candidates can reside anywhere in the US with a preference for location in the DC Metro Area.
CMAA takes pride in our benefits portfolio offering 100% employer paid health coverage to employees. Other benefits include generous leave policies, matching retirement plan, supplemental insurance plans, professional development opportunities and ongoing team building. We offer an annual salary for this role, commensurate with qualifications and experience.
HOW TO APPLY:
If you are excited about this opportunity, we require your resume and salary expectations when applying. We would love to learn more about you and your accomplishments. Candidates should feel free to include a cover letter or attach relevant documentation in the format requested below to firstname.lastname@example.org with a subject line: CMAA Director of Marketing Strategy.
Please attach resume, titled as: Last Name – First Name CMAA Resume
Please attach cover letter, titled as: Last Name – First Name CMAA Cover Letter
Please attach additional document, titled as: Last Name – First Name CMAA Additional
CMAA is an equal opportunity employer and does not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, disability, veteran’s status, or any other characteristic protected by local, state or federal laws, rules or regulations.
About Construction Management Assn of America (CMAA)
The Construction Management Association of America is an industry association dedicated to the practice of professional construction management. CMAA represents more than 16,000 members including federal/state/local government and private sector owners, construction consultants, technology suppliers, academia, and legal organizations all with a common goal: to improve our nation's infrastructure.
We are a hybrid organization of colleagues across the country who are passionate about our industry and enjoy each other's company.