340B Direct- A subsidiary of Zions Bancorporation, is a health care technology company whose primary business focus is healthcare financial optimization. Today we deliver the industry's most powerful platform of tools and information designed to help pharmacies and others manage the risks and complexities of the 340B marketplace. With our deep and unique expertise in technology, data collection, and financial controls, 340B Direct offers simplicity, order, and transparency to each of our customers.  As a company whose success is measured by individual customer performance, 340B Direct understands that quality is the one non-negotiable component of every solution we prescribe.